Vietnam is considered one of the five fastest-recovering markets of Korean tourism. In 2022, 185,000 Vietnamese tourists chose Vietnam as their destination after the restart of international tourism. This is an extremely positive number showing the potential of the Vietnamese market to reach the same number of tourists as before the pandemic.
Realizing that great potential, Jeonbuk province hopes to attract more Vietnamese tourists in 2023 by organizing the province's tourism introduction seminar, to provide a more specific and attractive perspective for travel companies, serving tour development as well as getting closer to Vietnamese tourists.
Jeonbuk Province hopes to attract more Vietnamese tourists in 2023
The workshop was attended by delegates from the Vietnam National Administration of Tourism, Hanoi Department of Tourism, Vietnam MICE Tourism Association, more than 50 travel companies in Vietnam, representatives of airlines and domestic press agencies.
Within the framework of the program, the Memorandum of Understanding (MOU) signing event will take place between Jeonbuk province and two travel companies, Vietravel Hanoi and Saigon Tourist, pledging to jointly promote and build tourism products to Jeonbuk in the coming time. The signing of the MOU demonstrates Jeonbuk province's interest in the Vietnamese market and its determination to attract Vietnamese tourists in the future.
Jeollabuk-do is famous for its traditional beauty such as Jeonju Ancient Village with Hanok houses over 700 years old; traditional cuisine with strong identity with dishes such as Bibimbap, grilled meat, Makgeolli rice wine, and especially the traditional Korean dining table Hanjeongsik; Jeonbuk is also the cradle of Taekwondo martial arts where there is the largest Taekwondo Stadium in the world. Coming to Jeonbuk is coming to beautiful natural scenery such as Mai Mountain cherry blossoms in spring, majestic Jirisan Mountain with cool waterfalls in summer, Naejangsan Mountain splendid with yellow leaves in autumn, Deokyoo Mountain covered with white snow in winter.
“This tourism conference in Vietnam is a valuable opportunity for us to get closer to Vietnamese travel agencies and tourists to introduce the hidden beauty of Jeollabuk-do. This year, Jeollabuk-do will host the ASIA PACIFIC MASTERS GAMES 2023 and SAEMANGEUM WORLD SCOUT JAMBOREE 2023. Through these large-scale events, I hope that travel agencies and tourists in Vietnam will know more about Jeonbuk and choose Jeonbuk as a destination in their upcoming travel schedule,” said Mr. Kim Kwan-Young - Governor of Jeollabuk-do Province (Jeonbuk for short).
