On the afternoon of March 7th, the Ho Chi Minh City Department of Tourism signed cooperation agreements with the European Chamber of Commerce in Vietnam (EuroCham) for the period 2022-2024 in Ho Chi Minh City. According to the agreement, the two sides will support each other to promote the development of MICE tourism (tourism combining conferences, seminars, exhibitions, events, and incentive travel for employees and partners) and culinary tourism. Simultaneously, they will cooperate to strengthen market research, tourism statistics, human resource training, and share methods and experiences in tourism management and operation.
This collaboration also allows Ho Chi Minh City's tourism sector to increase opportunities to expand direct channels for promoting the city's image to European companies and citizens in Vietnam and abroad.
Mr. Alain Cany, President of EuroCham, believes that Vietnam's full reopening to international tourism from March 15th is the best news the European business community has been waiting for in the past two years.
In 2022, Ho Chi Minh City's tourism sector aimed to welcome 3.5 million international visitors, with European tourists being one of the city's important markets.
Foreign tourists taking souvenir photos at the Ho Chi Minh City Post Office - Photo: Lam Giang
On this occasion, the Ho Chi Minh City Department of Tourism also signed a cooperation agreement with Vietnam Airport Ground Services One-Member Limited Company (VIAGS) for the period 2022-2027, primarily focusing on the goal of increasing the number and quality of tourists, contributing to the development of Vietnamese tourism in general and the city as a destination in particular.
Mr. Hoang Xuan Hiep, Deputy General Director of VIAGS, said that policies to open up international tourism have created opportunities for the tourism industry, airlines, and domestic and foreign business communities to recover and develop air travel in Vietnam.

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