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Participants in the program were owners of Ford Fiesta and Ford EcoSport vehicles from the Fiesta Hanoi and EcoSport Northern Vietnam clubs. The program provided an opportunity for members to share their passion for cars and practical driving knowledge. The fuel-efficient driving competition was divided into two categories, one for the Fiesta model and one for the EcoSport. After a 299.2 km journey, the organizers recorded impressive figures from the participants. Specifically, the lowest fuel consumption recorded in the Fiesta and EcoSport categories was 3.38 liters/100km and 4.6 liters/100km, respectively.
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“Providing customers with authentic Ford driving experiences has always been a priority in Ford’s business strategy. It can be affirmed that Vietnamese consumers in general, and Ford owners in particular, are discerning consumers. Vietnamese customers not only care about quality vehicles at reasonable prices but also about real-world experiences and a supportive user community. Programs like ‘Smart Cars, Skillful Driving’ are valuable opportunities for Ford to show appreciation to its discerning customers in Vietnam,” shared Mr. Pham Van Dung, General Director of Ford Vietnam.
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Since its launch in the Vietnamese market, after two upgraded versions, the Ford Fiesta has consistently been one of the most popular small passenger cars in Vietnam, with 6,732 units sold. The Fiesta stands out from the crowd thanks to its compact size and excellent aerodynamics. With its EcoBoost engine, direct fuel injection technology, and turbocharger, the Fiesta delivers impressive power and superior fuel efficiency. Customers will enjoy convenient experiences thanks to a range of driver-assistance technologies such as automatic wipers, automatic headlights, smart key, and the advanced Ford SYNC entertainment and voice recognition system.
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The Ford EcoSport continues to assert its position as the leading urban SUV in its segment with its compact, eye-catching design and superior performance on all terrains. This model is favored by users for its versatility, high ground clearance, and many advanced driver-assistance technologies. With its hands-free control feature using Ford's SYNC technology, the EcoSport has truly won over Vietnamese consumers. As of the end of February 2017, 11,848 EcoSport vehicles had been delivered to customers in Vietnam.
Joining the journey, in addition to 30 vehicles from the Fiesta Hanoi and EcoSport Northern Vietnam clubs, were other Ford models such as the large SUV imported directly from the US - the Ford Explorer, the versatile pickup truck Ford Ranger, the fuel-efficient Ford Focus EcoBoost, and the specialized F550 Super Duty tow truck.
