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The program participants were Ford Fiesta and Ford EcoSport owners from the two clubs Fiesta Hanoi and EcoSport North. The program created an opportunity for members to share their passion for cars and practical knowledge of car operation. The fuel-efficient driving test was divided into two categories for each Fiesta and EcoSport model. The final results, after a journey of 299.2 km, the organizers recorded very impressive data from the participants. Specifically, the lowest fuel consumption recorded in the two categories Fiesta and EcoSport were 3.38l/100km and 4.6l/100km, respectively.
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“Bringing customers the real driving experience of Ford products is always our priority in Ford's business strategy. It can be affirmed that Vietnamese consumers in general and Ford car owners in particular are smart consumers. Vietnamese customers not only care about quality cars at reasonable prices but also care about real experiences and the user community. Programs like “Smart Car, Talented Driver” are valuable opportunities for Ford to show gratitude to smart customers in Vietnam” – Mr. Pham Van Dung, General Director of Ford Vietnam shared.
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Since its launch in the Vietnamese market, after two upgraded versions, Ford Fiesta has always been one of the most popular small passenger cars in Vietnam with 6,732 cars sold. Fiesta stands out from the crowd with its compact appearance and excellent aerodynamics. With EcoBoost engine, direct fuel injection and turbocharger technology, Fiesta delivers impressive power and outstanding fuel economy. Customers will have a comfortable experience thanks to a series of driver assistance technologies such as automatic wipers, automatic headlights, smart keys and advanced Ford SYNC entertainment and voice recognition system.
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Ford EcoSport continues to affirm its position as the leading vehicle in the urban SUV segment with a neat, eye-catching design and superior performance on all terrains. This vehicle line is favored by users for its flexibility, high ground clearance and many advanced driver assistance technologies. With the hands-free control feature on Ford's SYNC technology, EcoSport has truly conquered Vietnamese consumers. By the end of February 2017, 11,848 EcoSport vehicles had been delivered to Vietnamese customers.
Participating in the journey, besides 30 cars from the Fiesta Hanoi Club and EcoSport in the North, there is also the support of other Ford car lines such as the large SUV imported from the US - Ford Explorer, the king of multi-purpose pickups Ford Ranger, fuel-efficient Ford Focus EcoBoost and specialized rescue vehicle F550 Super Duty.
