On March 1, the Department of Tourism, the Ho Chi Minh City Women's Union, and other departments, agencies, and organizations jointly organized the launch of the 8th Ao Dai Festival in 2022 with the theme "I love Vietnamese Ao Dai", to introduce the beauty and convenience of Ao Dai.
This year’s festival will take place from March 5 to April 15, marking its return after a year of interruption due to the Covid-19 pandemic. On this occasion, the Organizing Committee (OC) launched a campaign for tailors and fabric and ao dai accessory sellers to offer discounts of 5% to 50% for tourists and city residents.
The organizers answer questions about this year's Ao Dai Festival program - Photo: MH
Travel agencies and tourism service providers will also add or design new tours with content related to the Ao Dai Festival; at the same time, organize many activities in response such as: tour discounts, giving/selling gift sets in response to the Ao Dai Festival in March and April, discounts for tourists using services when wearing Ao Dai...
In addition, tourist attractions in the city also exempt or reduce tickets for visitors and city residents wearing ao dai to visit and participate in the festival.
Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism - said that this year's festival has expanded to many tourist destinations in the city. With a longer duration, the 8th Ao Dai Festival in Ho Chi Minh City has more activities than previous years.
On the evening of March 15, the opening ceremony was held at Nguyen Hue walking street with the performance of 15 ao dai collections by designers, with more than 300 designs, according to 4 main themes: Origin, Sublimation, Integration and The City I Love.
On the morning of March 6, at the walking street and tourist attractions, there was an ao dai parade with the theme "Aspiration for Peace", and an art program about ao dai with the theme "Oh Ao Dai", with the participation of more than 2,000 people of different ages.
Tourists wearing Ao Dai visit the Ao Dai Museum in Ho Chi Minh City - Photo: @avitrann.1994
Destinations in the city will also organize activities to respond to the festival in accordance with the conditions of the unit such as: free or reduced tickets for tourists as well as people wearing Ao Dai to visit; exhibition of Ao Dai past and present...
In addition, because the epidemic is still prolonged, in addition to live events, the Organizing Committee also organized an online Ao Dai contest in March and an award ceremony in the final night of the 2022 Ao Dai Charming Contest.
Ao dai inspiration programs for tourists, students, and city residents also continuously take place from March 14 to April 17 at schools, tourist destinations, historical sites, cultural sites, ancient architecture, etc.
