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"We sold over 1,200 rolls in an hour and a half; many customers were waiting but we ran out," shared Syahirah Husna, owner of H&S Brands, a shop specializing in Vietnamese spring rolls in Malaysia. Syahirah Husna says spring rolls are becoming a culinary trend in Malaysia, with more and more online food vendors and mobile food stalls serving this dish. Syahirah learned about spring rolls a year ago through cooking videos on social media. She and her husband had never been to Vietnam or tasted the original dish, but they still tried making them themselves following online instructions and planned to open a mobile stall to sell to local customers.
Vietnamese spring rolls have unexpectedly become a popular culinary trend in Malaysia, sought after by young people and locals alike. Simply typing "Vietnam Roll" into TikTok reveals numerous videos of young Malaysians enjoying Vietnamese spring rolls, attracting hundreds of thousands to millions of views.
Vietnamese spring rolls are given a diverse twist by restaurant owners in Malaysia.
Interestingly, this dish seems to be very popular among Malaysians. In fact, every day there are long lines of people waiting to buy Vietnamese spring rolls. It's clear that Vietnamese spring rolls are very popular here; as soon as they're put on display, crowds rush in to buy them, and they're all gone in a flash. Syahirah Husna, the owner of the mobile food cart, said he sold out 1,200 spring rolls in just one hour.
They decided to learn how to make Vietnamese spring rolls by watching online tutorials, then opened a small street stall to sell them to locals.
Despite displaying signs that read "Vietnam roll," the spring rolls at these shops in the country are adapted to suit local tastes. Initially, the shop sold five types of rolls, but now it offers twelve with fillings such as beef, chicken, crab sticks, salmon, smoked duck, and shrimp, along with lettuce, cucumber, and sohun – a traditional Malaysian dish similar to Vietnamese vermicelli. The rice paper used is imported from Thailand.
The popularity of this dish has also spread across social media platforms.
Many Malaysian netizens have stated that the reason Vietnamese spring rolls have become so popular and beloved in this Southeast Asian country is not only because of their delicious taste, but also because of their healthiness and ease of consumption. Made from various green vegetables, shrimp, meat, rice vermicelli, and rice paper, spring rolls create a light, nutritious dish that suits the modern lifestyle that Malaysians, especially young people, are embracing.
Customers lined up in large numbers to buy spring rolls.
The average price for spring rolls in Malaysia is around 13 ringgit (76,000 VND) for 4 rolls with your choice of toppings, plus an additional 2 ringgit (11,000 VND) if you choose the green sauce. Not only in Malaysia, but Vietnamese spring rolls have long been a popular dish worldwide, from Korea to the United States.
Malaysians are very fond of this dish.
In South Korea, many restaurants have opened to serve this dish exclusively, but with variations adapted to Korean tastes. Meanwhile, in the US, spring rolls are less altered and usually remain in their original form, but the price is higher, reaching up to 120,000 VND per roll, many times more expensive than in Vietnam.
Vietnamese spring rolls, with their refreshing and captivating flavor, have overcome geographical barriers, conquering the taste buds of diners worldwide. The appearance of spring rolls on menus at many restaurants and eateries from Asia to Europe is not only proof of the appeal of Vietnamese cuisine but also contributes to promoting the image of Vietnam and its people to international friends.
