"We sold more than 1,200 rolls in an hour and a half, many customers were waiting but they were sold out," said Syahirah Husna, owner of H&S Brands, a shop specializing in selling Vietnamese spring rolls in Malaysia. Syahirah Husna said spring rolls are becoming a culinary trend in Malaysia as more and more online food shops and mobile stores serve this dish. Syahirah learned about spring rolls a year ago through cooking videos on social media. She and her husband have never been to Vietnam and eaten the original dish, but they still tried to make it according to online instructions and plan to open a mobile shop to sell to local customers.
Vietnamese spring rolls have suddenly become an attractive culinary trend in Malaysia, sought after by many young people and local diners. Just by typing the keyword “Vietnam Roll” on the social networking platform TikTok, viewers can see a series of videos of Vietnamese spring rolls being enjoyed in Malaysia posted by young people in this country, attracting from several hundred thousand to several million views.
Vietnamese spring rolls are varied by a restaurant owner in Malaysia.
It is worth mentioning that this dish seems to be loved by many Malaysians. Every day, this area always has a scene of long lines of people waiting to buy Vietnamese spring rolls. It can be seen that Vietnamese spring rolls are very popular here, as soon as they are put on sale, people immediately rush in to buy them and in just a flash, they are all sold out. Mr. Syahirah Husna, the owner of the mobile food truck, said that within just 1 hour, he had sold out all 1,200 spring rolls.
They decided to learn how to make Vietnamese spring rolls through online tutorial videos, then opened a small street stall to sell to locals.
Despite the name "Vietnam roll", the spring rolls at shops in this country have been tweaked to suit local tastes. Initially, the shop sold 5 types of spring rolls, now increased to 12 with fillings such as beef, chicken, crab sticks, salmon, smoked duck, shrimp, served with lettuce, cucumber and sohun - a traditional Malaysian dish similar to Vietnamese vermicelli. The rice paper used for the spring rolls is imported from Thailand.
The popularity of this dish has also spread on social media platforms.
Many Malaysian netizens said that the reason why Vietnamese spring rolls have become popular and loved in the Southeast Asian country is not only because of their delicious taste, but also because of the healthiness and ease of eating of this dish. Spring rolls are made from many kinds of green vegetables, shrimp, meat, vermicelli and rice paper, creating a light, nutritious dish, suitable for the modern lifestyle that Malaysians, especially the youth, are aiming for.
Customers lined up to buy spring rolls in large numbers.
The average price of fresh spring rolls in Malaysia is around 13 ringgit (76,000 VND) for 4 rolls of your choice of flavor, plus 2 ringgit (11,000 VND) if customers choose green sauce. Not only in Malaysia, Vietnamese fresh spring rolls have long been a popular dish around the world, from Korea to the US.
Malaysian people love this dish.
In Korea, many restaurants have opened to serve this dish, but with many variations to suit Korean tastes. Meanwhile, in the US, spring rolls are less varied and often kept original but the selling price is higher, up to 120,000 VND per roll, many times higher than the price in Vietnam.
Vietnamese spring rolls, with their refreshing and attractive flavors, have overcome geographical barriers and conquered the taste buds of diners all over the world. The appearance of spring rolls on menus at many restaurants and eateries from Asia to Europe is not only a testament to the appeal of Vietnamese cuisine but also contributes to promoting the image of the country and people of Vietnam to international friends.
