With the number of international visitors being assessed by experts as having grown positively over the past 9 months, most markets have fully recovered, with some markets even increasing sharply compared to the same period in 2019.
Storm No. 3 (Yagi) made landfall in Vietnam, causing heavy rain and storms over a large area, which has severely affected the tourism industry. The most attractive tourist destinations in the North such as Quang Ninh, Hai Phong, Sa Pa (Lao Cai province),... fell into a state of stagnation due to flooding and damaged infrastructure. Hundreds of tours to these provinces and cities were canceled. Dozens of travel and tourism companies had to redirect international groups or refund money.
International tourists prefer experiences associated with local culture
But more than a week after the storm passed, provinces and cities quickly resumed tours. Most recently, Quang Ninh province announced that it had reopened tourism after recovering from the damage caused by storm No. 3. In the first days of returning to tourism activities, the Ha Long Bay Management Board, Quang Ninh province, informed that many domestic and international tourists came to visit and relax. Specifically, there were nearly 200 cruise ships carrying tourists to visit Ha Long Bay with more than 6,000 passengers, mainly foreign tourists.
After the storm, Hanoi quickly overcame the consequences and reopened tourist destinations. Many international travel companies have continued to operate tours in Hanoi. A representative of Beyond Vietnam, a travel agency based in Hanoi, said that they have reopened tours to explore Hanoi from September 10 for foreign groups.
Efforts to achieve the goal of welcoming 18 million international visitors
According to experts, the optimistic signals of Vietnam's smokeless industry are being achieved because recently the Vietnam National Administration of Tourism and the Ministry of Culture, Sports and Tourism have implemented a series of programs to promote Vietnam's tourism in Australia, France, Germany, Italy, Japan, Russia, Korea, etc. Notably, the first tourism-cinema promotion program held in the US has created a certain resonance.
With the momentum from the open visa policy, in the remaining months of 2024, Vietnam is expected to welcome a breakthrough growth in the number of international visitors, and the tourism industry will complete the target of welcoming 17-18 million international visitors this year.
To continue attracting visitors during the peak international tourist season in Vietnam, many places have strong promotional campaigns.
However, figures from the General Statistics Office show that in the first 9 months of 2024, Vietnam welcomed more than 12.7 million visitors. To achieve the annual target of welcoming 18 million international visitors, the number must reach nearly 5.3 million in the last 3 months of the year, an average of more than 1.76 million visitors/month.
To continue attracting visitors during the peak international tourist season in Vietnam, many places have strong promotional campaigns. For example, this summer, Vietnam welcomed a series of high-quality Indian visitors, bringing in billions of dong in revenue. For example, the group of 4,500 guests of an Indian billionaire. It is known that there were 55 flights, 400 pick-up and drop-off trips, 130 tour guides, dozens of first-class hotels, a series of famous chefs... participated in welcoming this international group of visitors. Opening up a potential Vietnam - India tourism market.
