Mr. Park Hang Seo, head coach of the Vietnam national football team, was appointed and officially introduced as the global tourism ambassador of Seoul City on the evening of August 3 in Ho Chi Minh City. With his brilliant successes with Vietnamese football, this is the second time Mr. Park Hang Seo has been chosen as an ambassador to promote culture and tourism of the Korean locality.
Previously, Mr. Park was also chosen by his hometown, Sancheong district, Gyeongsang province, to be an "image ambassador" with the task of promoting tourism, culture, history and commerce for the locality.
Sharing in his new role, Mr. Park Hang Seo said he will strive to continue to be a cultural and tourism bridge between the two countries. Mr. Park also showed his attraction when many Korean tourists present at the hotel where the event was held surrounded and asked to take photos with him.
"Soulful Seoul Night" is a tourism promotion event organized by the city of Seoul after COVID-19. According to the results of the survey on the potential of Korean tourism in 2021, Southeast Asia is considered one of the most important markets as people in this region have the highest rate of desire to travel to Korea in the world.
Before the COVID-19 pandemic, tourism revenue from the Southeast Asian market to South Korea grew by 60%. Vietnam is the 7th largest market among the countries with the highest number of tourists to South Korea, with an average of about 550,000 visitors per year.
Among them, the rate of group travel is high, tourists are interested in Korean beauty products and services, fashion... Mr. Oh Se Hoon, mayor of Seoul, said that with such potential, Vietnam is gradually gaining an important position and is considered a strategic market in Seoul's tourism promotion campaigns.
"We hope that tourism cooperation between Ho Chi Minh City and Seoul will continue to develop and expand in the most positive direction. Choosing Mr. Park Hang Seo as the city's global tourism ambassador will contribute to demonstrating and bringing about closer ties in tourism and cultural exchange between the two countries," Mayor Oh Se Hoon shared at the event.
Also on this occasion, 9 Korean tourism businesses from travel, hotel, transportation, and entertainment service groups connected and exchanged information with leading tourism businesses in Ho Chi Minh City. The goal of the meeting was to cooperate on Korean tourism content and packages, and at the same time implement business promotion activities after the pandemic.
Ms. Lee Hye Jin, head of global marketing at the Seoul Tourism Organization, said that Seoul is making efforts to restore cooperation channels and tourism product distribution between Korea and Vietnam to promote tourism development between the two countries after the pandemic, aiming to dominate the regional market and further the global tourism market.
