Ho Tram: A hot spot attracting tourism investment.

The multifaceted advantages that allow tourism to take off.

Ho Tram is a long stretch of coastline located between Long Hai and Binh Chau, in Xuyen Moc district, Ba Ria - Vung Tau province. It was once voted by CNNGo (USA) as one of the most beautiful unspoiled beaches in the world, with its fine, clean white sand, turquoise waters, and pleasant climate with warm sunshine all year round.

In Ho Tram, visitors can also explore sand dunes and a rich system of rivers, lakes, and lagoons. Furthermore, Ho Tram is adjacent to Binh Chau – a hot spring resort in the South, ideal for relaxation and wellness activities. The pristine and diverse beauty, along with the novel experiences offered, strongly attracts tourists, especially those from the southern provinces and international visitors.

Another advantage that makes Ho Tram attractive to tourists is its geographical location. Ho Tram is situated in the southernmost part of the Southeast region and connects to the South Central region. Its modern transportation infrastructure makes it a central hub connecting to neighboring provinces and cities.

Thanks to the Long Thanh-Dau Giay Expressway, the journey from the center of Ho Chi Minh City to Ho Tram takes only about 90 minutes by car. Long Thanh International Airport is expected to begin operations in 2025 with a designed capacity of up to 25 million passengers per year, and tourists will only need 60 minutes to travel to Ho Tram. Ho Tram benefits from its advantageous location on National Highway 55, connecting it to Binh Thuan and Lam Dong provinces. Parallel to National Highway 55, the coastal road stretching from Vung Tau city to Mui Ne is also being upgraded and expanded from its current 12m to 42m, opening up opportunities for regional tourism and resort connectivity.

Ho Tram also benefits from the province of Ba Ria - Vung Tau's strategic tourism development as a key economic sector. The local government is focusing all resources on promoting tourism. In particular, with the approval of the Ho Chi Minh City regional development plan until 2030 and a vision to 2050, Ba Ria Vung Tau will experience comprehensive infrastructure development.

Besides the Ben Luc - Long Thanh expressway project, expected to be operational from 2022, this coastal region also has many inter-regional transportation projects currently under planning, such as the Bien Hoa - Vung Tau expressway, the Bien Hoa - Vung Tau railway, the Ho Tram dual-use airport, and the underwater tunnel connecting Can Gio - Vung Tau... creating favorable conditions to bring more and more tourists to Ho Tram.

New hotspot attracting billion-dollar resort projects.

Despite possessing a whole "collection" of advantages for tourism development, Ho Tram currently lacks mid- to high-end hotels and resorts that integrate various entertainment facilities to fully realize the potential and advantages of local tourism. Therefore, Ho Tram has quickly become the focal point of massive, multi-billion dollar resort projects. Listing the projects currently underway here reveals a host of big names in the resort real estate investment sector, such as:NovaWorld Ho Tram(1,000 hectares), Edenia Resort (over 40 hectares), Lagoona Binh Chau (27.5 hectares), The Hamptons Ho Tram (16.8 hectares)... These projects integrate accommodation services with many tourism and entertainment amenities such as water parks, safaris, theme parks, golf courses, shopping and dining areas...

Sharing their investment strategy in Ho Tram, a representative of the NovaWorld Ho Tram project stated: “With its large land area and abundant natural resources, Ho Tram has great potential for tourism development. However, previously, Ho Tram was only developed for pure resort tourism, lacking many entertainment facilities. Thanks to the tourism promotion policies of Ba Ria – Vung Tau province and the increasingly developed infrastructure, Ho Tram is now quite favorable for implementing integrated tourism and resort models combined with entertainment and experiences. This is a key factor in Novaland's decision to choose Ho Tram as one of the first locations to implement the NovaWorld branded Tourism – Resort – Entertainment Complex. We will develop second home products: villas, townhouses, and commercial townhouses accompanied by many world-class entertainment facilities. At the same time, we will diversify high-end accommodation options such as a chain of 4-5 star hotels by international brands.” operate."

According to analysts, the presence of these mega-projects will fuel a boom in tourism real estate development in the area. While in 2010-2012, investors were attracted to Da Nang and Nha Trang, now the focus has shifted to the South, with Ho Tram being the central point.

The simultaneous development of these projects will significantly contribute to the goal of developing high-quality tourism, helping to fundamentally shift the economic structure of Ba Ria - Vung Tau province; and contributing to the development of tourism in the Southeast region.

Is Ho Tram truly an opportunity for resort tourism investors?

In the resort real estate investment world, there's a widely circulated piece of advice: "Just stick to the beach and you'll profit." In reality, the demand for investing in beachfront apartments and villas is becoming a new trend for many real estate investors. Meanwhile, Ho Tram not only boasts a long stretch of beach but is also adjacent to a vast primeval forest, significantly enhancing its advantages in the eyes of investors. According to local real estate businesses, land prices along the coast around the Xuyen Moc – Ho Tram area have increased by over 10% in the past year. After the pandemic is brought under control, the market is expected to quickly become vibrant again. Furthermore, current prices are considered attractive, with significant potential for further growth. Therefore, interest and transactions in resort real estate in Ho Tram are expected to continue increasing in the coming period.

The presence of large-scale resort projects with the most modern and extensive entertainment facilities will quickly transform Ho Tram into a highly attractive tourist hub for those who appreciate leisure and value the enjoyment of life; it is a crucial factor in promoting the development of resort trends in areas close to major cities. Especially for investors living in Ho Chi Minh City and neighboring provinces, owning a second home here goes beyond mere investment, as it provides families with a "second home" to enjoy life every weekend.

Minh Chi