Leica Boutique has arrived in Saigon.

25/05/2018

Leica Camera, the legendary German manufacturer of sports cameras and binoculars, is pleased to announce the opening of its first official Leica Boutique in Ho Chi Minh City. Leica Boutique Saigon is located on the ground floor of the Deutsches Haus building, an iconic landmark for German and Asian organizations and businesses, at 33 Le Duan Street, District 1. This building is also the location of the German Consulate General and the headquarters of several international brands.

Located in a shopping district with leading brands, Leica Boutique Saigon is a professional and stylish destination for photography enthusiasts. This is the first Leica Camera AG store in Saigon built to global standards, showcasing the brand's full range of cameras and binoculars. Leica Boutique Saigon will offer customers the opportunity to experience products and the art of photography in a luxurious and sophisticated space, along with a gallery displaying unique photographs captured through Leica lenses. The Leica Akademie photography course will also be regularly held here, with guidance from Leica Ambassadors from around the globe.

As a professional and stylish destination adhering to Leica Camera AG's global standards, Leica Boutique Saigon will offer customers exceptional experiences, from products to photographic art, in a luxurious and sophisticated setting. Leica Boutique Saigon will also host global Leica Akademie photography courses, guided by Leica Ambassadors from both Vietnam and abroad.

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The grand opening of Leica Boutique Saigon will take place at 6:00 PM on May 25, 2018. To mark this memorable milestone, Leica Vietnam is pleased to present and showcase the photo exhibition “The Stranger,” the first solo exhibition after many years of preparation by photographer Le Tuan Anh “Tuan.fr” – Leica Ambassador for the S/SL camera line.

Leica Vietnam is also honored to welcome a special guest, Photojournalist Nick Ut – whose real name is Huynh Cong Ut. He is a world-renowned photographer famous for his historic "Napalm Girl" photograph, which won the prestigious Pulitzer Prize for Photojournalism. Photojournalist Nick Ut will share his fascinating photographic stories throughout his career with the Leica M camera series. Limited editions of Leica cameras and lenses will be launched at the Leica Boutique Saigon Grand Opening.

Bao Khuyen - Duc Hoang

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