Mercedes-Benz unveiled five two-door sports cars at the VIMS 2016 exhibition.

20/10/2016

To mark its first appearance at the Vietnam International Motor Show 2016 (VIMS 2016), Mercedes-Benz Vietnam (MBV) will showcase a total of 11 new models, including five extremely attractive two-door sports cars: the C 300 Coupé, Mercedes-AMG SLC 43, SL 400, S 500 Coupé, and especially the 'Masterpiece of Design' S 500 Cabriolet.

These products promise to help the Mercedes-Benz booth consistently attract the attention of visitors at VIMS 2016, taking place from October 26-30, 2016 at the Saigon Exhibition and Convention Center (SECC).

 

 

Mercedes-Benz's two-door sports car product line.

At VIMS 2016, MBV was the brand with the most diverse product portfolio, showcasing 25 different models. Of these, 11 models were displayed in the indoor exhibition area, 6 SUV models in the outdoor area, and 8 models in the 'Proven Exclusivity' area (certified pre-owned vehicles). Not only did MBV lead in terms of quantity, but its product range was also diverse in terms of vehicle types, including Sedans, SUVs, MPVs, Coupés, Roadsters, and Cabriolets.

 

 

S-Class cabriolet

MBV also boasts the largest booth at VIMS 2016, covering an area of ​​776 m2, located at the East entrance (Hall A2) right next to the main entrance – making it very convenient for visitors. Based on the design theme “Sensual Purity,” the Mercedes-Benz booth was designed in Germany to the highest standards, offering an experience comparable to the world's leading auto shows where the “Three-pointed Star” brand has been present. With the theme “Masterpieces from Mercedes-Benz,” the 130-year-old automaker promises to bring many surprises to customers and visitors.

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The E-Class is expected to continue leading the mid-size luxury sedan segment.

In 2016, MBV focused on developing its range of sport utility vehicles (SUVs), with the introduction of the GLA and GLS models. The GLC, in particular, became MBV's best-selling luxury model, achieving record-high order volumes. From VIMS 2016 onwards, in 2017, MBV will continue to invest heavily in "Dream Cars," following the global Mercedes-Benz strategy, especially in two-door sports car models.

 

 

Mercedes-AMG SLC 43 interior

Accordingly, MBV brought five extremely attractive two-door sports cars to the exhibition, including the C 300 Coupé, Mercedes-AMG SLC 43, SL 400, S 500 Coupé, and especially the 'Masterpiece of Design' S 500 Cabriolet. Among them, the Mercedes-AMG SLC 43 is the high-performance version of the SLC sports roadster; the SL 400 is the latest upgraded version with significant design changes; and the S 500 Cabriolet is a completely new model with design inspiration from Mercedes-Benz convertibles from the 1950s.

With these captivating products, MBV aims to build a strong love for and culture of sports cars in Vietnam, while also diversifying its already extensive product portfolio.

 

 

The E-Class has won numerous prestigious awards for its interior design.

VIMS 2016 also marked the debut of the new generation E-Class to customers in the South. After two days of introduction to customers in Hanoi, the number of orders for the new E-Class reached triple digits. With a starting price of 2.099 billion VND and a host of revolutionary technologies, MBV expects the E-Class to be the luxury car that attracts the most attention from customers at VIMS 2016, and also a key product that will help MBV have a successful exhibition in terms of sales.

In addition, MBV continues to showcase popular models such as the GLC, GLE, GLS, and V-Class. Customers can visit the Mercedes-Benz booth at the East entrance, Hall A2, from 10:00 AM to 8:00 PM daily from October 27-30, 2016 at the Saigon Exhibition and Convention Center (SECC) (October 26th from 4:00 PM to 8:00 PM). Readers can access the fanpage www.facebook.com/MercedesBenz.VietNam for more product information at the Mercedes-Benz booth.

 

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