The summer of 2020 was a long holiday, but it lacked any travel. What defined this summer was a slower pace of life, leisurely days spent lounging in room, watching the curtains sway in the breeze, bathed in golden sunlight, and casting the shadows of trees.
With each passing season, the scenery and light change, and the colors and shapes of shadows also shift accordingly. Summer days bring stronger sunlight, bluer skies, and lush foliage. The summer sun is distinctly different from the weak, pale rays of winter. The blossoming and flourishing landscape of summer contrasts sharply with the desolate, isolated branches of winter trees shedding their leaves. And there are certain shadow colors that only appear in summer.

This is the inspiration behind Silvia Venturini Fendi's new definition of summer colors, inspired by her love of sunshine and sensitivity to color:The shades of the shadows.To interpret the changing scenery and light across the seasons, Silvia Venturini Fendi kept the setup of the Autumn/Winter 2020 show, but instead of pink and cool white light, Silvia used white tones and yellow lights with a similar brightness range to summer sunlight.




Beyond the runway lighting, Silvia meticulously crafted the summer shadows—a concept indefinable by a single color. Instead of showcasing shades of black or color transitions achieved through the addition of white, Fendi's shadows encompass both golden sunlight and the intensity of red. The ability to blend summer hues, conveying the subtle nuances and distinct characteristics of these shadows, speaks volumes about the high-end quality of Fendi's dyeing techniques.







The Spring 2021 collection doesn't need to showcase elaborate colors or intricate patterns like Fendi's signature designs. Instead, Silvia Venturini Fendi presents a smooth, simple base that is perfectly suited to the unique hues of summer.



In addition to the shimmering effect, Silvia Venturini Fendi also uses various techniques to create new garments with a faded effect, as if they had been dried in the harsh summer sun and heavy rain.








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