As one of the world's most famous brands for high-end clothing and cosmetics, few people know that Dior has also ventured into the coffee and pastry business. Right in Korea, the Dior brand has opened a cafe with an extremely luxurious space within the premises of the House of Dior store.
House of Dior is located on Apgujeong Street - the most expensive street in the center of Cheongdam-dong, Gangnam District, Seoul City. This architectural work is inspired by the shape of a white dress with soft, seductive curves.
House of Dior is inspired by the shape of a white dress with soft curves.
In fact, the building's architect, Christian de Portzamparc, was actually inspired by Dior's identity: “I thought about the softness of the fabrics and I created a very fluid façade. Each curve of the building will create the effects of sunlight at different times of the day.”
Because it is a cafe owned by a big fashion brand, this is not an ordinary coffee space. Dior Cafe is located on the 6th floor of the largest flagship store of the Dior brand - this place is like the intersection of art, high fashion and luxurious coffee style. From the 1st to the 3rd floor is the store where the latest collections of Dior Korea are displayed, from clothes to accessories, perfumes, cosmetics...
The fourth floor is an exhibition room with regularly changing themes. It also displays the masterpieces that made the Dior brand famous, especially the bags and limited edition dresses.
The themed exhibition area displays a number of limited edition products.
Cafe Dior is located on the 6th floor of the building, allowing visitors to enjoy coffee while admiring the city view. The cafe has both indoor and outdoor spaces to serve customers. The space has a main color scheme of gray and white and is always filled with light, perfect for creating "once-in-a-lifetime" photos.
The main color is gray and white and is always filled with light.
The menu is created by renowned French dessert chef Pierre Hermé, who is known as the Picasso of pastry and won the 2016 World's Best Pastry Chef award. There are over 20 different pastries on offer, each with its own unique flavour and beautifully presented. And of course, with all that luxury, the price tag for an experience here is not cheap! Most coffees are around $15-$17 and desserts are $20, except for the special seasonal dessert which is $29.
Pastry masterpieces by renowned French dessert chef Pierre Hermé.
More information
Cafe Dior by Pierre Hermé
Address: 464 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea
Opening hours: 9am - 9pm
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