VI
EN
On November 14th, the Vietnamese motorcycle community marked a significant milestone when Royal Enfield, the world's oldest continuously operating two-wheeled vehicle brand, officially announced its new distribution partner, Tram Anh Motorsports Co., Ltd. (TAMS).
This collaboration is not merely a business transformation, but also a strong affirmation of spreading the spirit of "Pure Motorcycling" and elevating the classic motorcycle lifestyle in Vietnam.
Royal Enfield has been present in Vietnam since 2017 and has consistently brought exciting motorcycle models to the passionate riding community in this market.
Royal Enfield is more than just a motorcycle brand; it's a heritage. Founded in 1901 in the United Kingdom, the company's motorcycles have always been renowned for their durability, timeless classic design, and reliability. In a world of increasingly modernized motorcycles, Royal Enfield has chosen a different path: celebrating simplicity, pure riding experience, and the connection between rider and motorcycle.
Vietnam, with its diverse routes ranging from treacherous mountain passes to picturesque coastal roads, has always been a promising market for adventure and exploration motorcycles. Royal Enfield has been present since 2017 and has quickly built a community of enthusiasts for its "mid-size" (250cc-750cc) motorcycles.
Tram Anh Motorsports is one of the leading reputable companies in Vietnam, with over 15 years of experience in the high-end motorcycle and lifestyle industry.
Mr. Manoj Gajarlawar, APAC Market Sales Director, Royal Enfield, emphasized the importance of the Vietnamese market: “Royal Enfield has seen strong growth recently in the Asia-Pacific region. We achieved 13% year-on-year growth for the fiscal year ending March 2025 and a global milestone of 1 million bikes sold. Vietnam continues to be an important market for Royal Enfield. We have achieved impressive growth in the region and believe that our new motorcycle models are ideal for conquering the country's stunning landscapes, offering a distinctive riding experience for our customers.”
Our new partner, Tram Anh Motorsports (TAMS), is no stranger to the high-end automotive and lifestyle industry in Vietnam. With over 15 years of experience and extensive expertise, TAMS is expected to deliver a comprehensive and seamless ownership experience for customers.
Mr. Ha Anh Tu, Business Development Director of Tram Anh Motorsports, shared his honor and vision: “Vietnam is witnessing a growing demand for motorcycles that offer pure emotion, are easily accessible, and are associated with a free lifestyle. Adding Royal Enfield to our brand portfolio is a significant step forward. Our goal is not just to sell motorcycles, but to bring the spirit of 'Pure Motorcycling' to key areas across the country, where customers can fully enjoy the ownership journey, from purchasing and after-sales service to community activities and exploration trips.”
This collaboration promises to take the Royal Enfield biker community in Vietnam to a new level. TAMS stores will become "destinations for the Pure Spirit of Riding," where fans can not only admire stunning models like the modern Hunter 350, the stylish Meteor 350, or the powerful Interceptor 650 and Continental GT 650, but also find authentic apparel and accessories specially crafted to enhance their personal experience.
In the context of rapid urbanization, the Royal Enfield motorcycle has become a symbol of escape, of free journeys, and of strong individual expression. The bike is not just a means of transportation, but also a "statement of one's personality," as TAMS has mentioned.
Vietnam is witnessing a growing demand for vehicles that offer a pure, accessible driving experience and align with a free-spirited lifestyle.
For motorcycle enthusiasts, the experience of owning a Royal Enfield is synonymous with adventure. It's the authentic feeling of conquering the road, the moments of stopping to admire the scenery, and the connection within a community of like-minded individuals. Royal Enfield's prominent global events, such as Motoverse and the Himalayan Odyssey pilgrimage, are clear evidence of the inspiring riding culture the brand cultivates.
Mr. Ha Anh Tu also revealed that a detailed development roadmap, including plans for network expansion and community activities, will be announced from Q1/2026. This signals a serious and long-term investment, not only in business but also in developing motorcycle culture and lifestyle in Vietnam.
With the combination of Royal Enfield's solid heritage and Tram Anh Motorsports' experience and strategic vision, Vietnamese consumers can expect a new era of classic motorcycles, where the spirit of pure riding and a free lifestyle will spread more strongly than ever before.
