Singapore launches flight to nowhere service.

Stefan Wood, Head of Singapore Air Charter, is confident there will be high market demand for this "roundabout" flight experience. According to a survey of 308 people, 75% were willing to pay to sit on the flight more than once, and 60% wanted a flight time of around two hours. Approximately 50% of respondents were willing to pay $210 for an economy class seat, while 40% considered $430 a reasonable price for a business class seat.

The national airline could coordinate with the Tourism Authority to help customers pay via travel credit cards. These cards were introduced after the island nation's tourism industry suffered heavy losses due to the pandemic. The Singaporean government wants to revive the economy by encouraging citizens to explore the country through its "SingapoRediscovers" campaign, which distributes a range of travel vouchers.

Flights to nowhere have become increasingly popular in recent months. Airlines are finding creative ways to advertise this once-in-a-lifetime experience. Starlux Airlines, a Taiwanese airline, recently introduced flights to nowhere as an opportunity to "Fly to the Moon." Specifically, passengers can book tickets for October 1st and 2nd, coinciding with the Mid-Autumn Festival, to see the moon.

Besides offering passengers a new sightseeing experience, this service also helps airlines operate their fleets that are grounded for extended periods and allows for maintenance and servicing. All Nippon Airways (ANA), the Japanese airline, has launched themed Hawaiian-themed sightseeing flights on three A380s called "Flying Honu": Hawaiian Sky (light blue - ANA Blue), Hawaiian Ocean (emerald green - ANA Emerald Green), and Hawaiian Sunset (sunset orange - ANA Sunset Orange). The first flight lasted 90 minutes on August 22nd, with 334 passengers selected through a lottery system.

Huong Thao