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The structural shift in the global hospitality industry.
For decades, hotels have been central to the tourism industry. However, recent market data shows a clear shift in how travelers choose their accommodations. According to Grand View Research, the global vacation rental market is worth over $100 billion and is projected to grow to over $120 billion in the coming years, becoming one of the fastest-growing segments of the hospitality industry.
The strong growth in the short-term rental market signals a structural shift in the global hospitality industry.
Simultaneously, the short-term accommodation market in the Asia-Pacific (APAC) region is also expected to see strong growth in 2025. According to an Airbtics report, the supply of short-term rentals in Japan and Thailand is projected to increase by approximately 31% and 32% respectively compared to the previous year. In South Korea, Seoul is expected to see around 6.1 million nights booked in 2025, while Bangkok is projected to reach approximately 3.59 million nights on short-term accommodation platforms. This trend reflects the growing demand for private, flexible, and private accommodations as an alternative to traditional hotels.
The noteworthy aspect lies not only in the market size but also in the shift in travel behavior: the mid- to high-end segment increasingly prioritizes privacy, longer stays, and greater autonomy during their holidays.
From hotel rooms to entire living spaces
The rise of the private villa/apartment rental model is changing how the tourism industry defines "accommodation." While hotels once held a central role in the accommodation industry, villas and private apartments are now becoming increasingly popular choices at many holiday destinations around the world.
Currently, villas and entire apartments are becoming increasingly popular choices at many vacation destinations around the world.
Data from accommodation platforms like Expedia shows that the "entire home stay" segment – renting an entire house or villa – has been the fastest-growing segment in recent years. At the same time, the average length of stay at a villa is typically 5-7 days, significantly longer than leisure hotels which are usually only 2-3 days.
Amidst the growing demand for private getaways, villas are no longer just an alternative to hotels but are gradually becoming a suitable accommodation model for the "private stay" trend – where travelers prioritize secluded, flexible, and personalized spaces.
The shift from traditional accommodations to villas/apartments shows that private stays and extended vacations are becoming increasingly popular among travelers.
In the southern part of Phu Quoc Island, S-Solution Phu Quoc, A Premier Collection by DDH, develops villa models for groups of 6-10 people, following the trend of accommodation that prioritizes privacy and quality experience. The villas are designed so that each member has their own private resting space, while maintaining a spacious common area for eating, chatting, and enjoying time together. The combination of green spaces, natural light, and private amenities such as gardens or private pools contributes to a relaxing and tranquil living environment.
The highlight of this model lies in its flexibility of experience. With a private kitchen, dining area, and shared living space, guests can organize their own meals, BBQ parties, or other activities within the villa.
Green spaces and private amenities are integrated into the villa model of S-Solution Phu Quoc, A Premier Collection by DDH.
Furthermore, its location in the South of the island offers excellent connectivity, as S-Solution Phu Quoc is surrounded by a system of international 5-star resorts and regional tourism ecosystems such as Bai Kem Beach, Sunset Town, Hon Thom cable car station, Sun Paradise, and various island and sea tours. This allows guests to combine private relaxation experiences with outdoor exploration activities within the same vacation.
In addition to private relaxation, guests can also combine their stay with outdoor activities at S-Solution Phu Quoc.
From accommodation operations to resort property management strategies.
Behind the accommodation model of S-Solution Phu Quoc, A Premier Collection by DDH is a development orientation based on the "hospitality asset management" model - combining resort operation and asset management for villa owners within the DD Hospitality system.
S-Solution Phu Quoc is built on three pillars: financial transparency, comprehensive asset management, and a network of reputable partners. This shows that the company focuses not only on the guest experience but also on long-term operational solutions for owners of resort properties in Phu Quoc.
S-Solution Phu Quoc focuses not only on the guest experience but also helps solve operational challenges for property owners.
This model is becoming increasingly popular in major tourist destinations, especially given that many investors own second homes but do not operate them directly. Having a comprehensive management unit covering everything from rental exploitation and property maintenance to technical operation and customer service helps optimize usage efficiency and maintain property value over time.
S-Solution calls this approach "A Premier Collection" - where each investment value is fully utilized while maintaining a personalized resort experience for guests.
Amidst the ongoing infrastructure expansion and attraction of new tourist segments in southern Phu Quoc, fully operational villa models like S-Solution Phu Quoc and A Premier Collection by DDH demonstrate a noteworthy trend in the current resort market: greater privacy, flexibility, and longer stays, focusing on the living experience rather than simply providing accommodation.
