In the Vietnamese youth music scene, Hoa Minzy has emerged as a special artist, always concerned and trying to bring traditional cultural values into her music products. Not only stopping at exploiting folk materials, she also skillfully combines them with modern music, creating unique works, bearing her personal mark.
Two years after the success of "Thi Mau", Hoa Minzy continues to affirm her love and attachment to traditional culture through the MV "Bac Bling". This time, she brings a colorful Bac Ninh cultural space, from images, characters to melody. "Bac Bling" is a perfect combination of modern music and folk materials, demonstrating Hoa Minzy's creativity and talent.
Within 24 hours, Hoa Minzy's "Bac Bling" reached more than 5 million views and was in the top 11 most viewed videos in the world. The MV "Bac Bling" was filmed in Bac Ninh with the participation of 99% of Bac Ninh people. In particular, the project has the participation of comedian Xuan Hinh - a monument of traditional art stage - bringing a big surprise to the public.
Journey to promote Bac Ninh tourism
"Bac Bling" is not only a musical product, but also a colorful tourist "ticket", bringing the audience to the cultural and historical beauty of Bac Ninh. The intimate and sincere lyrics are like a passionate invitation: "Please come back to Bac Ninh to visit. Festivals are bustling and crowded all year round. Go to Ba Chua Temple to pray for luck and fortune...". These lyrics are not only easy to remember, but also arouse the excitement of exploring the land of Kinh Bac, rich in tradition.
The MV was filmed entirely in Bac Ninh, with the participation of about 300 people from Lac Xa village, from nearly 90-year-old elders to elementary school children...
"Bac Bling" is one of the rare modern music products that successfully tells the story of Bac Ninh's folklore, culture and traditional music. The MV has created a strong viral effect, attracting the attention of a large audience at home and abroad, contributing to effectively promoting Bac Ninh tourism.
Unique destinations imbued with Bac Ninh culture are included by the female singer in her products.
The MV takes the audience on a journey to discover typical historical and cultural sites of Bac Ninh, such as Do Temple Relic Site, Quan Ho Theater, Ba Chua Kho Temple, Xom Cho Pottery Village, Doan Ket Pottery Village, Dau Pagoda, Huu Chap Village Dike Road... Each site is recreated in a realistic and emotional way, helping the audience better understand the history and culture of Kinh Bac land.
Among them, Phu Lang pottery village has attracted special attention from the audience with its vivid and beautiful scenes. Hoa Minzy and her crew cleverly incorporated into the MV images of the traditional pottery making process, from selecting soil, kneading, shaping to firing. These images not only show the beauty of the traditional craft village, but also contribute to spreading the unique cultural values of Bac Ninh.
MV introduces famous relics of Kinh Bac land
Can't miss these destinations when coming to Bac Ninh
Honoring Kinh Bac culture
"Bac Bling" is built as a folk music story, where smooth, deep Quan Ho melodies blend with vibrant, modern electronic music. This unique combination not only creates a new, attractive mix but also demonstrates Hoa Minzy's creativity and talent in preserving and promoting traditional cultural values.
"Bac Bling" is the biggest music project in Hoa Minzy's career, expressing her deep love for her hometown Bac Ninh.
The name "Bac Bling" has a special meaning, expressing Hoa Minzy's desire to bring the image of beautiful, sparkling and shining Bac Ninh on the Vietnamese music map. The word "Bling" in the song title, as understood by young people, means sparkling, shining, has been approved for use by the leaders of Bac Ninh province, showing the support of the local government for this meaningful music project.
The MV shows her close connection to her roots and deep gratitude for the place where she was born and raised.
The song is a colorful cultural picture, vividly and realistically recreating the unique cultural activities of the people of Bac Ninh - Kinh Bac. Hoa Minzy cleverly incorporated familiar images into the MV, bearing strong traditional imprints, such as the custom of chewing betel - a typical cultural feature in communication of Vietnamese people, especially in the rural areas of the North.
Customs and practices are clearly recreated in this product.
In addition, the smooth and soulful Quan Ho melodies - a representative intangible cultural heritage of humanity - are also performed in a delicate and emotional way. Hoa Minzy has breathed new life into Quan Ho, making this traditional art form more familiar and attractive to young people.
The MV also vividly recreates traditional festivals that take place all year round in Bac Ninh, from village festivals with strong community character to large festivals that attract a large number of tourists from all over. These images not only show the richness and diversity of Bac Ninh festival culture, but also contribute to promoting tourism and attracting tourists to Kinh Bac land.
Festivals are also meticulously recreated to attract visitors from all over the world.
The female singer also puts the love of her village and roots into every frame and every melody so that everyone can see the beauty of Bac Ninh not only in art but also in the culture and people here.
Warm neighborhood love
The meticulous investment in every detail in the MV, from costumes, props to setting, has contributed to creating a cultural space imbued with Bac Ninh. Hoa Minzy has expressed her dedication and deep love for her homeland through every film and every melody.
The combination of "monuments" of traditional Northern culture
The appearance of comedian Xuan Hinh in Hoa Minzy's MV "Bac Bling" created a special highlight, attracting the attention of a large audience. This is a rare occasion for the "King of Northern Comedy" to appear in a widely promoted music product, making fans extremely excited and expectant.
Appearing in Hoa Minzy's MV 'Bac Bling', artist Xuan Hinh wore a traditional ao dai, a turban and showed off his rapping ability.
Both are sons of the homeland, Xuan Hinh and Tuan Cry contribute to expressing gratitude and promoting the long-standing cultural beauty of Bac Ninh through the MV "Bac Bling". Not only filming, Xuan Hinh also shows off his "skill" in singing Quan Ho folk songs, gracefully playing the traditional folk melody.
"I go home and bathe in my pond
Whether clear or muddy, home pond is still better
Loyal love for homeland
"The scent of fields and wind, the straw trees are waiting."
Quan Ho folk songs are no longer strange to Xuan Hinh as he has proven his artistic talent in this genre through many musical products during his active years. The "legendary" artist's melodious singing makes listeners feel nostalgic as if the sky of childhood is rushing back. As a part of the memories of many generations, the comedian possesses a unique, unmistakable voice. Many viewers who watched the MV did not recognize Xuan Hinh but recognized him through his "one-of-a-kind" voice.
The opening part performed by artists Xuan Hinh and Tuan Cry is a blend of traditional sounds and modern musical materials.
On the background of ancient music melodies skillfully blended with contemporary music materials, Xuan Hinh "releases bars" that are extremely pleasing to the ear, sharp in every word. His rap voice does not need any intervention of autotune, because the voice of the "King of Northern Comedy" is already a perfect "tune", demonstrating the class of a veteran, multi-talented artist.
Thanks to that, the cultural beauty of Bac Ninh is covered on digital platforms, responded to and spread by many young people.
Xuan Hinh is not only a monument in the Vietnamese comedy village, but also a cultural icon, having a great influence on the art culture and popular culture of Vietnam. Now, when he has gradually left the halo of showbiz, the frequency of his appearances in the media has become rare, Xuan Hinh's surprising appearance in "Bac Bling" has become even more precious and meaningful. Xuan Hinh's appearance in "Bac Bling" not only helps promote the image of Bac Ninh to a wide audience, but is also a special spiritual gift for young audiences.
Thanks to her efforts in promoting and honoring the traditional cultural values of Bac Ninh, Hoa Minzy was honored to receive a certificate of merit from the Chairman of the People's Committee of Bac Ninh province. With the music product "Bac Bling", the leaders of Bac Ninh province welcomed and appreciated the dedication of singer Hoa Minzy and her team to their homeland Kinh Bac.
