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In the Vietnamese pop music scene, Hoa Minzy stands out as a unique artist, constantly striving to incorporate traditional cultural values into her musical works. She doesn't just explore folk elements; she skillfully combines them with modern music, creating unique pieces that bear her distinct personal touch.
Two years after the success of "Thi Mau," Hoa Minzy continues to affirm her love and connection to traditional culture through the music video "Bac Bling." This time, she brings a colorful cultural space of Bac Ninh, from the imagery and characters to the melody. "Bac Bling" is a perfect combination of modern music and folk elements, showcasing Hoa Minzy's creativity and talent.
Within 24 hours, Hoa Minzy's "Bac Bling" garnered over 5 million views and ranked among the top 11 most-watched videos worldwide. The "Bac Bling" music video was filmed in Bac Ninh province with the participation of 99% of its residents. Notably, the project featured the participation of comedian Xuan Hinh – a legend of traditional Vietnamese theater – which came as a big surprise to the public.
The journey to promote tourism in Bac Ninh.
"Bac Bling" is not just a musical product, but also a colorful travel "ticket," taking listeners to the cultural and historical beauty of Bac Ninh. The lyrics are intimate and sincere, like a heartfelt invitation: "Come visit Bac Ninh, my friend. Festivals are bustling and joyful all year round. Visit the Ba Chua Temple to pray for fortune and wealth..." These lyrics are not only easy to remember and sing along to, but also inspire enthusiasm to explore the historically rich land of Kinh Bac.
The music video was filmed entirely in Bac Ninh, with the participation of approximately 300 villagers from Lac Xa, ranging from elderly people nearly 90 years old to elementary school children...
"Bac Bling" is one of the rare modern music products that successfully tells the story of the folklore, culture, and traditional music of Bac Ninh. The music video has created a strong ripple effect, attracting the attention of a large audience both domestically and internationally, contributing to the effective promotion of tourism in Bac Ninh.
The singer incorporated unique destinations steeped in Bac Ninh's culture into her music video.
The music video takes viewers on a journey to discover typical historical and cultural landmarks of Bac Ninh, such as the Den Do historical site, Quan Ho Theater, Ba Chua Kho Temple, Xom Cho pottery village, Thon Doan Ket pottery village, Dau Pagoda, Huu Chap village dike road... Each landmark is recreated authentically and emotionally, helping viewers better understand the history and culture of the Kinh Bac region.
Among them, the Phù Lãng pottery village attracted particular attention from viewers with its vivid and beautiful scenes. Hòa Minzy and her team skillfully incorporated images of the traditional pottery-making process into the music video, from selecting the clay, kneading, shaping, to firing. These images not only showcase the beauty of the traditional craft village but also contribute to spreading the unique cultural values of Bắc Ninh.
The music video showcases famous historical sites in the Kinh Bac region.
These destinations are not to be missed when visiting Bac Ninh.
Celebrating the culture of Kinh Bac
"Bac Bling" is structured as a folk-inspired musical story, where smooth, soulful Quan Ho folk melodies blend with vibrant, modern electronic music. This unique combination not only creates a novel and captivating arrangement but also showcases Hoa Minzy's creativity and talent in preserving and promoting traditional cultural values.
"Bac Bling" is the biggest music project in Hoa Minzy's career, expressing her deep love for her hometown of Bac Ninh.
The title "Bac Bling" carries a special meaning, reflecting Hoa Minzy's aspiration to showcase the beautiful, sparkling, and shining image of Bac Ninh on the Vietnamese music map. The word "Bling" in the song title, understood by young people as meaning sparkling or gleaming, has been approved by the Bac Ninh provincial leadership, demonstrating the local government's support for this meaningful music project.
The music video expresses a strong connection to her roots and deep gratitude for the place where she was born and raised.
The song is a colorful cultural tapestry, authentically and vividly recreating the distinctive cultural life of the people of Bac Ninh - Kinh Bac. Hoa Minzy skillfully incorporated familiar images with strong traditional significance into the music video, such as the custom of chewing betel nut - a characteristic cultural aspect of Vietnamese communication, especially in the rural areas of Northern Vietnam.
She vividly recreated all the customs and traditions in this product.
In addition, the smooth and heartfelt melodies of Quan Ho folk songs – a representative intangible cultural heritage of humanity – were also performed with subtlety and emotion. Hoa Minzy breathed new life into Quan Ho, making this traditional art form more accessible and appealing to young people.
The music video also vividly recreates traditional festivals that take place throughout the year in Bac Ninh, from small, community-oriented village festivals to large-scale festivals that attract numerous tourists from all over. These images not only showcase the richness and diversity of Bac Ninh's festival culture but also contribute to promoting tourism and attracting visitors to the Kinh Bac region.
The festivals are also meticulously recreated to attract visitors from all over the world.
The singer also infused the spirit of community and love for her roots into every frame and melody, allowing people to see the beauty of Bac Ninh not only in its art but also in its culture and people.
The spirit of community and neighborly love is strong and heartfelt.
The meticulous attention to detail in the music video, from costumes and props to the setting, contributed to creating a culturally rich atmosphere characteristic of Bac Ninh. Hoa Minzy demonstrated her dedication and deep love for her hometown through every frame and melody.
A fusion of "monuments" of traditional Northern Vietnamese culture.
The appearance of comedian Xuan Hinh in Hoa Minzy's "Bac Bling" music video created a special highlight, attracting the attention of a large audience. This is a rare occasion for the "King of Northern Comedy" to appear in a widely promoted music product, making fans extremely excited and eager to see it.
Appearing in Hoa Minzy's music video 'Bac Bling', artist Xuan Hinh wore a traditional ao dai, a turban, and showcased his rapping skills.
As natives of Bac Ninh, Xuan Hinh and Tuan Cry contribute to honoring and promoting the long-standing cultural beauty of the province through their music video "Bac Bling". Beyond filming, Xuan Hinh also showcases his skills in singing Quan Ho folk songs, gracefully performing melodies steeped in traditional folk culture.
"I'll go back and bathe in my own pond."
Whether the water is clear or muddy, the pond at home is still better.
The love for one's homeland is unwavering and enduring.
"The scent of the countryside, the gentle breeze, the straw stacks waiting."
Quan Ho folk songs are no longer unfamiliar to Xuan Hinh, as he has proven his artistic talent in this genre through many musical works during his active years. The melodious singing of this "legendary" artist evokes nostalgic feelings in listeners, like a flood of childhood memories. As a part of the memories of countless generations, the comedian possesses a unique and unmistakable vocal tone. Many viewers who watch the music video may not recognize Xuan Hinh himself, but they can identify him by his one-of-a-kind singing voice.
The opening segment, performed by artists Xuan Hinh and Tuan Cry, blends traditional and modern musical elements.
Against a backdrop of traditional melodies skillfully blended with contemporary musical elements, Xuan Hinh delivers incredibly satisfying and sharp bar vocals, with every word perfectly rendered. His rap voice doesn't need any autotune, as the "king of Northern Vietnamese comedy's" singing voice itself is a perfect "tune," showcasing the class of a seasoned, multi-talented artist.
As a result, the cultural beauty of Bac Ninh is spreading across digital platforms, gaining popularity and being shared by many young people.
Xuan Hinh is not only a legend in Vietnamese comedy, but also a cultural icon with a significant influence on Vietnamese art, culture, and popular culture. Now that he has gradually moved away from the spotlight of showbiz, his appearances in the media have become rare, making his unexpected appearance in "Bac Bling" all the more precious and meaningful. Xuan Hinh's appearance in "Bac Bling" not only helps promote the image of Bac Ninh to a wider audience, but also serves as a special spiritual gift for young viewers.
Thanks to her efforts in promoting and honoring the traditional cultural values of Bac Ninh, Hoa Minzy was honored with a commendation from the Chairman of the People's Committee of Bac Ninh province. With her music product "Bac Bling," the leaders of Bac Ninh province welcomed and appreciated the dedication of singer Hoa Minzy and her team to her homeland of Kinh Bac.
