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"Product Lab": Enhancing connection and innovation
This campaign builds on the success of direct flights connecting Ho Chi Minh City, Hanoi, and Sanya, and also takes place within the framework of attending the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO) in Ho Chi Minh City.
A highlight of the Hanoi event is the unique "Product Lab" model. This innovative workshop will bring together representatives from Sanya and Vietnamese tourism businesses to develop customized tourism products and itineraries specifically for Vietnamese tourists. From trip planning and experience content to pricing strategies, everything is refined based on direct market feedback. This groundbreaking approach provides valuable insights and ensures that tourism products meet the specific needs of visitors.
The highlight of the event in Hanoi was the unique "Product Lab" model.
Sanya is a popular tourist city located in the southernmost part of Hainan Island, China. The city is known for its tropical climate, blue seas, white sandy beaches, and luxurious resorts. Sanya is also nicknamed the "Hawaii of the East" due to its warm weather year-round and stunning natural scenery.
At the event, Mr. Xing Jiuqiang, Counselor of the Chinese Embassy in Vietnam, extended his congratulations on the event's success. He emphasized that tourism is an important bridge for friendship between the two countries, and affirmed that Sanya has the strength of being a leading coastal destination and Vietnam is an important source market.
Enhancing the destination's image.
As part of the campaign, the Sanya delegation organized events and working sessions with Vietnamese tourism partners. These activities focused on showcasing Sanya's strengths: from beaches and tropical forests to duty-free shopping areas, cultural experiences, and high-end resorts. The goal was to position Sanya as a youthful and high-quality destination suitable for all types of tourists.
Honoring efforts at the international forum.
Following the event in Hanoi, the Sanya delegation traveled to Ho Chi Minh City to attend the TPO General Assembly. There, Sanya was honored to receive the TPO Best Awards (Tourism Media Category), a recognition of the city's efforts in developing tourism on the international stage.
"Host Global" Program: Nurturing Cultural Ambassadors
To foster long-term cooperation, Sanya has launched the "Co-Creation" International Youth Tour program under the "Host Global" initiative. The program will invite Vietnamese experts and youth representatives to Sanya to directly experience and create content, helping them become "cultural ambassadors" for Sanya, thereby building a solid foundation for bilateral tourism.
By combining the Product Lab model, participation in TPO, and the "Host Global" initiative, the campaign in Vietnam has enhanced the image of Sanya, optimized products to suit the market, and laid a solid foundation for sustainable tourism growth.
