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Celebrating the milestone of welcoming its 2 millionth guest, The Grand Ho Tram officially announced the title of "Chill Department Director" and launched the Nightfall Edition concert series in strategic partnership with DatVietVAC. This event not only affirms the sustainable growth of the leading resort complex in Southern Vietnam but also marks a significant transformation, positioning "entertainment" as a strategic pillar in its experiential ecosystem by 2026.
After nearly 13 years of operation and continuous expansion, the combination of three renowned brands – InterContinental Grand Ho Tram, Holiday Inn Resort Ho Tram Beach, and Ixora Ho Tram by Fusion – has created an irresistible attraction for both domestic and international tourists. With a total of over 1,250 rooms and a system of luxury villas, it fully meets the needs of the high-end customer segment. According to Mr. Timothy Tan, President of Sales & Marketing of the complex, achieving 2 million guests is a proud accomplishment, affirming the sustained operational capacity and the absolute trust of the market in the brands here. This success also contributes to strongly consolidating the asset value and strategic position of the business on the increasingly competitive map of high-end resort real estate.
To mark this historic milestone, The Grand Ho Tram launched a campaign to find its "2 millionth guest," attracting hundreds of thousands of views on social media platforms. Instead of traditional ribbon-cutting ceremonies, the resort honored its loyal patrons with unique titles. On May 8th, 2026, the awards ceremony officially named Ms. Hoang Thi Thu Hien as "Chief Chill Officer." The reward for this exceptional director was a luxurious vacation in the Presidential Suite for four, along with a range of exclusive dining and wellness privileges. Additionally, Minhee's family received the "Foodie On Duty" award for a stay at the Ixora Ho Tram apartment, emphasizing the message of a destination for all ages and personal preferences.
The Blu Nightfall concert is aimed at young people seeking an experience that combines entertainment and relaxation.
The Grand Ho Tram identifies entertainment as a strategic pillar in its experiential ecosystem.
The most important highlight in The Grand Ho Tram's 2026 development strategy is the signing of a strategic partnership with DatVietVAC – a "giant" in the media and entertainment industry in Vietnam. The opening event for this relationship is the Nightfall Edition concert series, an ambitious music project aiming to bring popular television shows like "Anh Trai Say Hi" (Say Hi Universe) and "The Masked Singer" to life, right on the Ho Tram beach. This is considered a smart move in maximizing the potential of young, modern customers – those who are not just looking for a place to sleep but also crave high-quality cultural and artistic experiences.
The first concert, themed "Blu Nightfall," held on May 9th, 2026, created a real sensation with the participation of trendsetting artists such as Wean, Quan AP, and Pham Dinh Thai Ngan. With the masterful direction of "music wizard" Masew and a large-scale panoramic LED screen system, the event transformed the tranquil resort into an explosive musical feast, captivating both the ears and the eyes. But the June 2026 music schedule promises to be even more spectacular with the appearance of powerful vocalists from The Masked Singer such as Hoang Dung, Ha Nhi, Lam Bao Ngoc, and Anh Tu. The continuous organization of concerts by popular artists like Song Gain, Dan Truong, and Minh Tuyet demonstrates The Grand Ho Tram's determination to diversify its customer base, from dynamic young people to audiences who appreciate sentimental and nostalgic music.
Alongside the artistic activities, other high-end service areas are also being upgraded to create a perfect, self-contained ecosystem. Since The Grand Casino officially opened its doors to eligible Vietnamese guests under the pilot program, it has become a magnet attracting the luxury segment. The combination of the casino, The Bluffs golf course designed by legend Greg Norman – a golf course consistently ranked in the top 100 of Golf Digest – and nightlife entertainment such as Roxy Night Club and Fuel Sports Bar has created a new definition of integrated resort living. Guests can now enjoy a complete experience from Beta Cinemas movie theaters and private karaoke areas to beachfront music parties without having to leave the complex.
The resort also develops a diverse range of entertainment programs to cater to different audience groups.
Located just a 2-hour drive from Ho Chi Minh City, Ho Tram is increasingly establishing itself as the new "resort capital" of Southern Vietnam. With increasingly improved transportation infrastructure, The Grand Ho Tram's proactive leadership in the trend of combining entertainment and accommodation will create positive pressure on competitors in the same segment, while simultaneously raising the service standards of the entire industry.
Looking to the future, as sustainable tourism and personalized experiences become more prominent, investing in creative content and large-scale entertainment events is key to retaining existing customers and attracting new ones. With a solid foundation of three internationally recognized 5-star resorts and a commitment to continuous innovation, The Grand Ho Tram is steadily progressing towards achieving further milestones, contributing to elevating Vietnam's tourism standing on the international map.
