In order to create attraction and attract visitors to Hue, in the past time, Thua Thien Hue Tourism Department has organized a number of tourism stimulus activities within the framework of the Four Seasons Festival 2023, such as the Hue Summer Festival 2023 taking place in late March, the Hue Hot Air Balloon Festival 2023 and most recently the Hue Lotus Festival 2023 taking place at Tinh Tam Lake attracting tens of thousands of tourists and locals to participate.
In the coming time, the Tourism Industry will continue to implement the Hue Hiphop Festival 2023 at the end of July, the Lion Dance Festival in early September and the Health Care Tourism Week in November. These tourism events, along with the ongoing Hue Sports Festival 2023 and the Hue Ao Dai Festival taking place in July, along with other attractive supporting activities, have been and will attract a large number of domestic and international tourists to visit and travel in Hue, contributing to the overall recovery of the tourism industry in Thua Thien Hue province after being heavily affected by the COVID-19 pandemic.
Tourists visiting Hue Imperial City
Along with that, the event of the new Terminal T2 of Phu Bai International Airport, which was put into operation at the end of April and officially opened on June 17, is a good opportunity for the province's tourism industry to prepare to welcome international visitors from a number of traditional and potential markets. This terminal has a total investment of nearly 2,300 billion VND, with a capacity of 5 million passengers/year (including 1 million international visitors and 4 million domestic visitors). T2 Phu Bai is the first terminal of ACV to apply digital transformation, upgrade digital infrastructure, digital platform to standardize business processes to bring more convenience to passengers... "Through the cooperation program with domestic and international airlines of the province and the tourism industry, it is expected that from the beginning of July to October 2023, there will be dozens of charter flights (charter flights) operated by Vietjet Air, bringing thousands of passengers from Kunming - China and Taiwan to Thua Thien Hue. In addition, the Department of Tourism of Thua Thien Hue and local and Korean travel businesses will organize the first charter flight from Phu Bai International Airport to Incheon (Korea) in early August and will continue to deploy periodically if it is found to be effective. In addition, the flight from Bangkok (Thailand) to Hue is also being calculated to reopen periodically in the coming time, or the flight from Hue to Japan (possibly to Nagoya or Fukuoka city) is also being "The feasibility study was conducted by Vietnam Airlines and Vietjet Air," said Mr. Nguyen Van Phuc, Director of Thua Thien Hue Department of Tourism.
Notably, the first international flight to Terminal T2 - Phu Bai International Airport in the early morning of July 2, 2023 - departing from Kunming City, China (with 230 passengers) - is a new milestone, opening the premise for the development of international aviation to Hue in the coming time. This is the result of the efforts of the local government of Thua Thien Hue province, the tourism industry and related industries, along with the coordination of Vietjet Air and travel companies, who have promoted the first international flight after more than 3 months since Phu Bai International Terminal T2 was put into operation (late April 2023).
Assessing the attractive tourist market for visiting and traveling in Thua Thien Hue in the near future, Director of the Department of Tourism Nguyen Van Phuc said that in addition to the traditional markets of Thailand, Korea, Europe and North America, the emerging markets of Australia and Taiwan, the markets of Muslim countries in Southeast Asia and the Middle East are among the potential markets that need to be focused on and promoted.































