This is not the first time that the 40-year-old brand Melissa has collaborated with the big names in the fashion industry. At the intersection of fashion and social consciousness, Melissa has joined leading names in the industry such as Comme Des Garcons, Viktor & Rolf, Vivienne Westwood, Jason Wu... to launch a variety of impressive collections, sharing the brand spirit to together promote the "revolution" of sustainable fashion: bringing fashion from an aesthetic lens to touch green values, associated with environmental responsibility.
Coming from the echoes of the first collaboration, the second Melissa x Marc Jacobs collection continues to write the story of “sustainable luxury” in the breath of the times, with a completely new creative inspiration. The collection sets a new definition for the concept of luxury, going beyond luxurious, sophisticated shopping or simply showing off the owner’s ego. Instead, behind each high-quality product will be a story of sustainable spirit - one of the criteria that is increasingly interested in the contemporary fashion world.
The second collaboration shows that the two brands have truly found another "soulmate" on the path of pursuing advanced fashion values.
To do that, this new collection was inspired by Marc Jacobs' ready-to-wear line combined with Melissa's DNA: the softness and flexibility of vegan materials. From there, the ambition to explore the "fashion forward" trend - a style that is predicted to explode in the future. Unique shapes and sophisticated monogram motifs, combined with a color palette of copper, silver, white, black and translucent, create the special appeal of Melissa x Marc Jacobs. Using the exclusive bioplastic Melflex® for all products, the collection not only represents sustainable luxury but also helps the wearer express their personal identity, confidently shining in every moment.
The return of best-seller Melissa Becky + Marc Jacobs
With a familiar yet strange look from the first collaboration, the Melissa Becky + Marc Jacobs thick-soled cross-strap sandals return in this collection with a fresh look. In addition to the embossed brand name on the platform sole, Melissa Becky + Marc Jacobs also has a completely new color version: Metallic Bronze. Choosing this color not only makes the product more impressive, but also easily reaches many customer segments because of its high applicability. For fashionistas who love designs with a strong brand identity, this is definitely an option not to be missed.
The irresistible appeal of metallic bronze at Melissa Becky + Marc Jacobs
Melissa Mule + Marc Jacobs: A blend of grace and strength
The second design of the collection, Melissa Mule + Marc Jacobs, is likened to a blend of the sharp beauty of metallic shine with the soft curves of the Mule design (heel-kicking shoes). Compared to the original Melissa Mule design, the nearly 10cm sole of this version has been refined with an additional fold to increase the fashion of the design. At the same time, the name Marc Jacobs placed right next to the Melissa logo on the sole also creates a special highlight, marking the reunion of two like-minded fashion souls. Melissa Mule + Marc Jacobs is the perfect choice for those who love trendy shoe designs but still ensure comfort when wearing.
Melissa Mule high heels take on a new look through the sharp artistic eyes of designers
Melissa Ruby + Marc Jacobs: Turn every street into a ballet catwalk
The perfect final note for this impressive collection is Melissa Ruby + Marc Jacobs. Melissa's iconic ballet flats are now accented with Marc Jacobs' signature monogram embossed on the insole and toe cap. The modern design and diverse color palette make the shoes suitable for all occasions from everyday to special, fully expressing the gentle and luxurious style of the wearer.
Melissa Ruby + Marc Jacobs is ready to captivate every sustainable fashionista with a look that is both elegant and individual.
In addition to exploring new looks for resins with metallic finishes or embossed patterns, each design in the collection fully meets Melissa’s environmental and social responsibility commitments by using 100% recyclable Melflex® material. All products are committed to being vegan, registered with the Vegan Society, and contain an average of 30% recycled PVC, making the most of materials that would otherwise be discarded in standard manufacturing processes.
