South American vegan shoe brand Melissa reunites with Marc Jacobs to unveil its 2024 transitional collection.

14/06/2024

The Brazilian heritage vegan shoe brand and renowned American designer Marc Jacobs have officially reunited to launch their 2024 pre-fall collection. Accordingly, a series of unique designs combining contemporary fashion with a sustainable spirit promises to leave a lasting mark on the fashion landscape in 2024.

This is not the first time the over 40-year-old Melissa brand has collaborated with major players in the fashion industry. At the intersection of fashion and social consciousness, Melissa has partnered with leading names in the industry such as Comme Des Garcons, Viktor & Rolf, Vivienne Westwood, Jason Wu, and others to create diverse and impressive collections, sharing the brand's spirit to jointly promote the "revolution" of sustainable fashion: bringing fashion from an aesthetic perspective to green values, linked to environmental responsibility.

Building on the success of their first collaboration, the second Melissa x Marc Jacobs collection continues to tell the story of "sustainable luxury" in the spirit of the times, with a completely new creative inspiration. The collection redefines the concept of luxury, going beyond simply showcasing opulent, sophisticated purchases or the owner's individuality. Instead, behind each high-quality product lies a story of sustainability – a criterion increasingly valued in contemporary fashion.

Màn kết hợp thứ hai cho thấy hai thương hiệu đã thực sự tìm được thêm một “tri kỷ” trên con đường theo đuổi những giá trị tiên tiến của thời trang

This second collaboration shows that the two brands have truly found another "soulmate" on their journey to pursue the cutting-edge values ​​of fashion.

To achieve this, the new collection draws inspiration from Marc Jacobs' ready-to-wear line combined with Melissa's DNA: the flexibility and versatility of vegan materials. From this, the ambition is to explore the "fashion forward" trend – a style predicted to explode in the future. Unique shapes and sophisticated monogram patterns, combined with a color palette of bronze, silver, white, black, and translucent hues, create the special allure of Melissa x Marc Jacobs. Using the exclusive Melflex® bioplastic for all products, the collection not only showcases sustainable luxury but also helps wearers express their individuality and confidently shine in every moment.

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Melissa Ruby + Marc Jacobs sẵn sàng hớp hồn mọi tín đồ thời trang bền vững với vẻ ngoài vừa tao nhã vừa cá tính

Melissa Ruby + Marc Jacobs is ready to captivate all sustainable fashion enthusiasts with its elegant yet edgy look.

Beyond exploring new looks for scented plastics with metallic finishes or embossed patterns, each design in the collection fully embodies Melissa's commitment to environmental and social responsibility by using 100% recyclable Melflex® material. All products are guaranteed to be vegan, registered with the Vegan Society, and contain an average of 30% recycled PVC, maximizing the use of materials typically discarded in standard manufacturing processes.

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