Occasionally, young people initiate new trends, attracting everyone to participate in an exciting way. Sometimes, they "ignite" interesting and unique trends, bringing novelty and joy to the community. However, alongside these appealing trends, there are also those that people find confusing, sparking conflicting opinions in public discourse.
One of the hottest trends in Hanoi right now is waking up early to go for coffee at... 4 AM. It sounds unbelievable, because normally, young people love to sleep in and rush to get to work on time every morning. Yet now, they're waking up at dawn just to go for coffee. This trend is not only surprising but also attracting a lot of attention. Who would have thought that young people, who usually love to sleep in, would be so enthusiastic about waking up early to enjoy the quiet and fresh morning air, sipping a cup of coffee before starting their day?
Located on the corner of Tong Dan Street (Hoan Kiem District, Hanoi), this cafe attracts a lot of attention from young people because of its opening hours starting at 4 am.
To cater to young people who love drinking bubble tea early in the morning, Phê La officially announces a change in operating hours from 4 AM to 11 PM. Previously, the bubble tea shop had experimented with opening from 4 AM from June 1st to June 9th. However, thanks to the strong appeal of the trend of waking up at 4 AM to enjoy bubble tea, Phê La has decided to open from 4 AM daily, especially at its 25 Tông Đản branch.
Opening its doors at 4 AM, the cafe quickly gained enthusiastic support from young people.
As soon as the cafe opened, a large number of tourists quickly formed long lines to buy drinks. They quickly found the best seats to enjoy the cool and fresh air of the early morning.
According to some young people, sitting at a cafe early in the morning offers a very enjoyable experience. This scene surprises many, because at 4 am, when everyone is still fast asleep, there are still young people lining up to wait to drink bubble tea. However, for many young people, this is a fun experience as they get to admire the peaceful and cool street scenery of Hanoi in the early morning.
Admiring the peaceful Hanoi in the early morning is a motivation for young people to "stay up late and wake up early".
It's an experience to watch Hanoi at dawn, when workers begin to head out onto the streets, their silhouettes shimmering in the streetlights, creating a truly "Hanoi" scene. The weather at this time is very cool, and the air is much fresher than during the day. These feelings are hard to come by if you go for coffee at other times. Enjoying a cup of coffee in the quiet atmosphere of the early morning allows one to fully appreciate the beauty and tranquility of the city.

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