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The number of foreign tourists visiting Vietnam between January and March reached 4.6 million, a 3.2% increase compared to the pre-pandemic period in 2019. This figure represents a 72% increase compared to last year and is 25% of this year's target of 18 million foreign visitors. This is the first time the number of foreign tourists has exceeded pre-pandemic figures since Vietnam reopened its borders in March 2022.
Accordingly, the cost of travel in Vietnam is also an important factor, especially the more affordable airfare and hotel prices compared to other destinations in Southeast Asia. At the same time, Vietnam attracts Indonesian tourists with its diverse offerings – from natural landscapes to culture and cuisine – without requiring long-distance travel.
Furthermore, Asia has become a major tourism market for Vietnam, with a 30-day visa exemption policy for citizens of ASEAN member countries. In addition, Vietnam is increasing the number of direct flights to Southeast Asian countries.
The newspaper shared information that while tours to Ha Long Bay, Ho Chi Minh City, and Hanoi are very popular, Sa Pa and Phu Quoc are currently gaining favor with Indonesian tourists, especially during the winter holidays. Vietnam attracts MICE (Meetings, Incentives, Conferences, and Exhibitions) groups, families, and adventure tourists because the country offers more experiential travel, which is very popular with Indonesians.
Sa Pa is a destination that attracts many Indonesian tourists.
Indonesian tourists are very fond of and impressed by the beauty of several tourist destinations in Vietnam, such as Ha Long Bay, Ho Chi Minh City and Hanoi, Sa Pa and Phu Quoc, which are currently winning the hearts of Indonesian tourists, especially during the winter holidays.
According to the Vietnam National Administration of Tourism, although the number of Indonesian tourists visiting Vietnam is not yet large, there are many favorable conditions in the future to help develop this market. Therefore, Indonesia is becoming an important and promising source market that Vietnam, as well as many other countries around the world, are targeting.
