At Phuong's banh mi shop on October 4th, occasionally a few customers, mostly foreigners, would come to buy banh mi but would see the sign with an apology hanging in front of the shop.
The sign read: "We apologize that Phuong's Banh Mi shop will be temporarily closed for the next few days. We apologize for any inconvenience this may cause and look forward to seeing you when we reopen."
Hoang Kien Quoc is a tourist from Hanoi visiting Hoi An for the first time. He said he had heard about Phuong bread in Hoi An for a long time and wanted to try it when he came to Hoi An. But when he learned about the food poisoning incident, he felt a little disappointed.
This famous eatery in the old town has put up a sign apologizing and promising to return.
For a long time, one of the pleasures for tourists visiting Hoi An has been experiencing the street food and specialties of the ancient town such as Cao Lau noodles, Quang noodles, and street-side sweet soups.
Chairman of the People's Committee of Hoi An City, Nguyen Van Son, said that restaurants and street food have long contributed to retaining tourists.
Ensuring food safety and hygiene is always a top priority for the city. However, according to Mr. Son, guaranteeing absolute safety for tourists is "impossible. It certainly cannot reach 100%."
"The risk of food poisoning is constant. In the near future, the city will make every effort to conduct inspections, especially during the transitional season when diseases are more likely to occur, like now," Mr. Son said.

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