Healthy meals and green living are the trend
Nowadays, the trend of green living and clean eating attracts the attention of many consumers. Sustainable lifestyles, combined with a preference for nutritious foods with low impact on the Earth, are creating a wave of change in shopping behavior.
A healthy, natural and close-to-nature diet is popular with many modern consumers.
This is evident in the data from the Tetra Pak Index 2023 report, where consumers are not only concerned about personal health but also pay attention to environmental factors in food purchasing decisions. According to the survey, 70% of participants believe that healthy products need to protect the environment, while 54% are willing to change their diet to reduce waste.
Since the Covid-19 pandemic, green consumption has also recorded significant growth with an average of 15% per year in the period 2021-2023, according to data from the Ministry of Industry and Trade. Notably, more than 72% of Vietnamese consumers are willing to pay more for green products, 24% focus on sustainable lifestyles in their short-term plans, and 16% consider a sustainable future as a decisive factor in their long-term consumption priorities.
It can be seen that consumers are increasingly aware of the connection between health and the environment. They not only seek nutritious food but also want their consumption choices to contribute to protecting nature. Sustainable lifestyle, especially green consumption, is gradually becoming an indispensable part of the daily routine of Vietnamese people.
French Apples - the green choice preferred by Vietnamese people
With the trend of green living and clean eating, agricultural products are one of the top choices of modern consumers. Among them, French apples score points with users thanks to their high nutritional value and clear, reliable origin.
French apples have a natural aroma, balanced sweetness, and a variety of choices for many different tastes. Apples also contain many vitamins, minerals, fiber, antioxidants, etc., which help strengthen the immune system, improve the digestive system, reduce blood cholesterol, and protect the body from the harmful effects of free radicals. Therefore, the product is suitable for all ages, from adults to children.
Succulent, nutritious French apples are trusted by consumers.
French apples are cultivated using modern methods, ensuring not only freshness but also safety, and can be eaten directly without peeling. For over 25 years, apple farmers have always strictly followed irrigation, waste management and harvesting processes... This process not only contributes to protecting the environment and ecosystem, but also helps French apples maintain stable output and quality, especially in the context of climate change which has a significant impact on the global agricultural sector. Currently, nearly 1,300 French apple growers are committed to producing apples in a sustainable model, providing the market with apples of superior quality.
Vietnamese consumers can enjoy premium French apples at major supermarket chains as well as fruit import stores nationwide with many famous apple varieties, meeting all tastes and nutritional needs such as Royal Gala, Pixie, Granny Smith, Juliet, Braeburn, Candine and Story.
French apples are a popular ingredient among gourmets.
In particular, to kick off the 2024-2025 French apple season, the French Inter-Industry Association of Fresh Fruit and Vegetables (INTERFEL) will organize many exciting events in the coming time. Consumers can go to supermarkets to enjoy free apples, participate in interactive games and explore interesting Roadshow activities.
It can be seen that each French apple is not only a delicious, healthy food, but also a testament to the commitment to being green, clean, and friendly to nature. Don’t forget to add French apples to your daily menu to take care of your health and your family’s health!
