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Healthy eating and a green lifestyle are the current trends.
Today, the trend of green living and clean eating is attracting widespread consumer attention. Sustainable lifestyles, combined with a preference for nutritious food that has minimal impact on the Earth, are creating a wave of change in shopping behavior.
A healthy, natural, and nature-friendly diet is favored by many modern consumers.
This is clearly demonstrated by data from the Tetra Pak Index 2023 report, showing that consumers are not only concerned about personal health but also prioritize environmental factors in their food purchasing decisions. According to the survey, 70% of participants believe that healthy products should be environmentally friendly, while 54% are willing to change their diets to reduce waste.
Since the Covid-19 pandemic, green consumption has also recorded significant growth, averaging 15% per year during the 2021-2023 period, according to data from the Ministry of Industry and Trade. Notably, over 72% of Vietnamese consumers are willing to pay more for green products, 24% prioritize sustainable lifestyles in their short-term plans, and 16% consider a sustainable future a decisive factor in their long-term consumption priorities.
It is evident that consumers are becoming increasingly aware of the connection between health and the environment. They not only seek nutritious food but also want their consumption choices to contribute to protecting nature. Sustainable lifestyles, especially green consumption, are gradually becoming an indispensable part of the daily habits of Vietnamese people.
French apples - a green choice favored by Vietnamese people.
With the growing trend of green living and clean eating, agricultural products are among the top choices for modern consumers. In particular, French apples stand out due to their high nutritional value and clear, reliable origin.
French apples have a natural aroma, a balanced sweetness, and a variety of choices to suit different tastes. Apples are also rich in vitamins, minerals, fiber, and antioxidants, which help boost the immune system, improve digestion, lower blood cholesterol, and protect the body from the harmful effects of free radicals. Therefore, they are suitable for all ages, from adults to children.
These plump, nutrient-rich French apples are a favorite among consumers.
French apples are cultivated using modern methods, ensuring they are not only fresh and delicious but also safe, and can be eaten directly without peeling. For over 25 years, apple farmers have strictly adhered to irrigation, waste management, and harvesting processes. This process not only contributes to protecting the environment and ecosystem but also helps French apples maintain stable yields and quality, especially in the context of climate change significantly impacting the global agricultural industry. Currently, nearly 1,300 French apple growers are committed to producing apples using sustainable models, providing the market with apples of superior quality.
Vietnamese consumers can enjoy premium French apples at major supermarket chains as well as fruit import stores nationwide, with many famous apple varieties to meet all tastes and nutritional needs, such as Royal Gala, Pixie, Granny Smith, Juliet, Braeburn, Candine, and Story.
French apples are a favorite ingredient among connoisseurs.
In particular, to kick off the 2024-2025 French apple season, the French Inter-Industry Fresh Fruit and Vegetable Association (INTERFEL) will be organizing many exciting events in the coming period. Consumers can visit supermarkets to enjoy free apples, participate in interactive games, and discover interesting roadshow activities.
As you can see, each French apple is not simply a delicious and healthy treat, but also a testament to a commitment to being green, clean, and environmentally friendly. Don't forget to add French apples to your daily diet to take care of your health and your family's health!
