French Coffee, Malongo, Conquering Asia

10/06/2019

As a leading company in the fair trade organic coffee business, Malongo started a project to bring its French art of living to the world. After the success in the Philippine market with 2 cafes opened in 2018, Malongo's Board of Directors planned to develop the brand abroad through a franchise system in Asian countries.

Driven by the interest of international coffee connoisseurs, especially in the Philippine market, based on the foundation of traditional values ​​and the quintessence of French cuisine, Mangolo company plans to expand its franchise network to Southeast Asian countries.

MALONGO (2)

The new locations of the Malongo brand always reflect the French art of living and are located in prime locations such as the central neighborhoods of the capitals of the countries. The Malongo premium brand cafes are designed with three interconnected spaces where customers can directly buy coffee, roast and enjoy coffee brewed on the spot with the fresh flavor of the highlands and hand-harvested. New customers will be invited to experience coffee the way the French experience wine as an art of living. The establishment of the Malongo franchise network marks the beginning of an adventure of discovery in the spirit of respecting ethical values ​​in fair trade and with a taste, thereby helping Malongo share with its customers the traditional values, passion and secrets of creating premium coffee products for the international market.

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MALONGO (4)

The company is currently researching new projects in Asia and Vietnam is among the priority markets. Malongo products are available in Vietnam and were introduced at the Food & Hotel Vietnam salon held in 2019 in Ho Chi Minh City.

To develop the Malongo brand in this market, respecting the global image of the brand in the traditional design of the stores located in Nice and Paris, Malongo needs to find a new partner to join. The Vietnamese market, with its special interest in French culture, will be the ideal market to place Malongo brand coffee shops.

About the Malongo brand

Malongo is a professional coffee roasting company with an annual production of 8,000 tons. It is the leading French company in the trade of organic coffee according to fair trade principles. The company covers all needs for coffee products: whole beans, ground coffee, filter coffee, 123 Spresso® coffee machine systems, instant coffee and coffee machines with the latest design made in France. With an annual turnover of nearly 110 million euros, MALONGO branded products are present in about 40 countries (15% of the company's turnover is from exports) and meet all the needs of individual customers, companies and offices.

For more information, please visit:https://www.malongo.com/uk/

The Phong
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