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Driven by the interest of discerning international coffee customers, particularly in the Philippines market, and building on its foundation of traditional values and French culinary excellence, Mangolo plans to expand its franchise network to Southeast Asian countries.
New Malongo locations reflect the French art of living and are strategically situated in prime locations, such as central districts of capital cities. These high-end Malongo cafés are designed with three interconnected spaces where customers can directly purchase coffee, have it roasted, and enjoy freshly brewed coffee with the distinctive flavors of the highlands, harvested manually. New customers are invited to experience coffee in the same way the French experience wine as an art of living. Establishing a franchise network marks the beginning of an adventurous journey of discovery, guided by ethical values in fair trade and a spirit of enjoyment. Through this, Malongo shares with its customers its traditional values, passion, and expertise in creating premium coffee for the international market.
Currently, the company is researching new projects in Asia, with Vietnam among its priority markets. Malongo products are already available in Vietnam and were introduced at the Food & Hôtel Vietnam salon held in Ho Chi Minh City in 2019.
To develop the Malongo brand in this market while respecting the brand's global image and the traditional design of its stores in Nice and Paris, Malongo needs to find new partners. The Vietnamese market, with its particular interest in French culture, would be an ideal market for establishing Malongo coffee shops.
About the Malongo brand
Malongo is a professional coffee roasting company with an annual production capacity of 8,000 tons. It is a leading French company in the organic coffee business, operating under fair trade principles. The company caters to all coffee product needs: whole beans, ground coffee, filter coffee, 123 Spresso® coffee systems, instant coffee, and the latest coffee machine designs manufactured in France. With annual sales of nearly €110 million, MALONGO branded products are present in approximately 40 countries (15% of the company's sales come from exports) and meet the needs of individual customers, companies, and offices.
For more information, please visit:https://www.malongo.com/uk/
