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For over four decades since its inception in 1979, Melissa has consistently used its DNA of blending trendiness, artistry, and sustainability to create iconic, multifaceted designs that captivate fashion enthusiasts worldwide. Melissa is also a pioneer in collaborative collections, achieving significant success with leading fashion houses such as Jean Paul Gaultier, Karl Lagerfeld, Vivienne Westwood, Jason Wu, and Marc Jacobs. Each design reflects the brand's commitment to environmental protection, produced entirely in Brazil from Melflex® – a proprietary PVC material that is 100% recyclable and manufactured without harming animals, all infused with a unique tutti-frutti fruity scent.
Melissa's designs please even the most discerning fashionistas thanks to their meticulous attention to detail and the comfortable feel of their proprietary bioplastic materials.
In Vietnam, Melissa has brought a fresh wave of style and received a warm welcome from young people by pioneering the vegan fashion trend with uniquely designed shoes of superior quality. In 2022, Melissa opened its first Melissa Clube concept store at Vincom Ba Trieu shopping mall (Hanoi), attracting many visitors and shoppers, including celebrities. Melissa Clube is the name given to high-end stores where customers can experience and purchase the latest Melissa products from around the world.
Melissa is making another solid footprint in Vietnam with the opening of its first Melissa Clube store in the South at Estella Place Shopping Mall.
More than just a shopping destination, Melissa Clube offers a vibrant living space where the brand's spirit – a blend of art, fashion, and sustainability – is visually expressed. With its modern, friendly, open, and accessible design, the Melissa Clube store at Estella Place promises customers the opportunity to experience the brand's unique values and stories, and clearly feel its distinctiveness and sophistication.
Melissa Clube at Estella Place is the ideal destination for sustainable fashion enthusiasts to find inspiration and connect with a community of like-minded individuals.
Here, customers can admire and experience classic vegan shoe designs and the latest Spring/Summer 2024 collection. From trendy platform shoes like the Jessie Platform and dynamic Possession Fresh sandals to colorful Melissa Slide slippers and versatile Melissa Possession Bag handbags, the latest collection not only meets fashion needs but also conveys a message about a green and sustainable lifestyle to customers.
Melissa's style is vibrant and full of life, where fashion conveys a message about sustainable green living.
Ms. Nguyet Hoang, Country Director of Melissa Vietnam, shared: "With our presence in Ho Chi Minh City, Melissa aims to bring the best shopping experiences to customers in the South. Melissa Clube Estella is an important step in our journey in Vietnam, further affirming the brand's commitment to sustainable fashion and a green lifestyle. We believe that the support and love from our customers will help Melissa continue to grow and spread these positive values in the community."
The grand opening of the first Melissa Clube in Ho Chi Minh City is not only a significant milestone for the brand but also a reaffirmation of Melissa's commitment to bringing fashionable and sustainable designs to Vietnamese people.
To celebrate the opening of the new store and spread Melissa's identity closer to customers, the brand will offer many attractive promotions and gifts during the opening week. Exclusively at the Melissa Clube store, Estella Place (88 Song Hành, Thu Duc City) from May 24th to June 2nd, 2024, Melissa will have a free tote bag with every order and attractive cashback offers.
