Da Nang implements MICE tourism policy 2022 to attract tourists.

On February 23, Ms. Nguyen Thi Hoai An, Director of the Da Nang City Tourism Promotion Center, announced that business travel groups (MICE - a form of tourism combining conferences, seminars, and relaxation) of 700 or more people will be welcomed by city leaders and provided with escort vehicles upon arrival in Da Nang.

“The MICE policy is a pioneering idea of ​​Da Nang tourism since 2021, not only helping the city's tourism industry focus on this important segment, but also demonstrating Da Nang's gratitude and hospitality towards business partners and tourists. With positive forecasts for tourism recovery in 2022, the city continues to implement policies to support MICE groups and hopes to welcome them back after the disruption caused by Covid-19,” said Ms. Nguyen Thi Hoai An.

According to Ms. An, in the context of safely adapting to the pandemic, the size of tour groups can be smaller, so groups of 50 or more people can receive these support measures. Specifically, there are five main policy groups regarding welcoming groups, souvenirs, communication, entrance tickets, and consulting/support for groups of 50, 150, 300, and 700 or more people.

In addition, businesses can also register to participate in the support policy for preferential services posted on the website.MICE Da Nang.

In December 2021, Da Nang also welcomed more than 500 MICE tourists to the city, kicking off Da Nang's tourism industry for the annual peak MICE tourism season, which lasts from the end of 2021 to the beginning of 2022.

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