On February 23, Ms. Nguyen Thi Hoai An - Director of the Danang City Tourism Promotion Center - said that business tourism groups (MICE - a form of tourism combining conferences, seminars, and resorts) of 700 or more guests will be welcomed by representatives of the city's leaders and have a guide car when arriving in Danang.
“The MICE policy is a pioneering idea of Da Nang tourism since 2021, not only helping the city's tourism industry focus on important segments, but also showing Da Nang's gratitude and hospitality to business partners and tourists. With positive forecasts for tourism recovery in 2022, the city continues to introduce policies to support MICE groups and hopes to welcome them back after a period of interruption due to Covid-19,” said Ms. Nguyen Thi Hoai An.
Sun World Ba Na Hills Tourist Area (Da Nang)
According to Ms. An, in the context of safe adaptation to the epidemic, the size of the tourist groups can be smaller, so groups of 50 or more can receive this support. Specifically, there are 5 main policy groups on Welcoming groups, Souvenirs, Communication, Entrance tickets, Consulting - support for groups of 50, 150, 300 and 700 or more.
In addition, businesses can also register to participate in support policies on preferential services posted on the website.MICE Danang.
In December 2021, Da Nang also welcomed more than 500 MICE tourists to the city, kicking off the Da Nang tourism industry in the annual MICE tourism peak season, lasting from the end of 2021 to early 2022.
