In the Han Market area of Hai Chau district, international tourists flocked to visit, buy souvenirs, and enjoy the local cuisine. Souvenir shops along Tran Phu street also reopened to serve tourists after more than three years of disruption due to COVID-19.
Ms. Nguyen Mai, a small business owner at Han Market, said that the number of international visitors to the market this year has increased significantly compared to last year. "They are mainly Korean and Indian tourists. The demand for goods isn't high, but the large number of visitors makes the market more bustling," Ms. Mai said.
Tourists shopping at Han Market. Photo: Thuy Trang
Currently, many old international routes have been resumed, and several new international routes have been and are being launched. The gradual recovery of air travel is helping Da Nang's tourism industry diversify its market and attract an increasing number of tourists to the city.
In addition, in recent times, international tourists have been arriving in Da Nang not only by air but also by sea. During the April 30th and May 1st holidays, Da Nang welcomed a cruise ship to Tien Sa port with 300 tourists from the UK, USA, Australia, Canada, and other countries who visited various attractions in the city.
The number of international tourists returning to Da Nang has increased compared to 2022. Photo: Thuy Trang
With a clear strategy, favorable conditions for tourism development, and a variety of activities and events, Da Nang has effectively attracted tourists back. Specifically, in May 2023, revenue from accommodation and food services was estimated at 2,043 billion VND, an increase of 56.3% compared to the same month in 2022.
Overall, in the first five months of 2023, revenue from accommodation and food services is estimated at nearly 9,359 billion VND, an increase of 64.1% compared to the same period in 2022. Of this, revenue from accommodation services is estimated at 3,973 billion VND, an increase of 150.8%; and revenue from food services is 5,386 billion VND, an increase of 30.8% compared to the same period in 2022.
The number of guests served by accommodation establishments in May 2023 was estimated at 702,300, an increase of 3.1% compared to the previous month and a 95.6% increase compared to the same month in 2022. Of these, international guests were estimated at 169,800, a decrease of nearly 10.8% compared to the previous month but 11.1 times higher than the same period last year.
Overall, in the first five months of 2023, the total number of guests served by accommodation establishments is estimated at 2,826,000, 3.1 times higher than the same period last year.
Revenue from travel and tourism support activities in May 2023 is estimated at VND 400 billion, an increase of 202.4% compared to the same month last year. For the first five months of 2023, revenue from travel and tourism support activities is estimated at VND 1,545 billion, 4.2 times higher than the same period in 2022.
In May 2023, revenue from other consumer services was estimated at VND 2,378 billion, an increase of 16.9% compared to the same month last year. For the first five months of 2023, revenue from other consumer services was estimated at VND 12,914 billion, an increase of 48.2% compared to the same period in 2022.

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