EuroStyle officially launches Minotti's first monobrand showroom in Vietnam.

This event marks the strong partnership between Minotti and its long-standing exclusive partner, EuroStyle, bringing the spirit of "Made in Italy" design closer to Vietnamese enthusiasts and setting a new standard for luxurious living spaces.

The event was honored to welcome four members of the Minotti family: Mr. Renato Minotti & Mr. Roberto Minotti – the two Co-CEOs, Mr. Alessio Minotti - Research & Development Manager, and Ms. Susanna Minotti - Head of Interior Decoration Department – ​​members of the second and third generations of the family, who directly manage the brand – to Vietnam for the first time, affirming the importance of the market and the strategic partnership between Minotti and EuroStyle.

Minotti Hanoi is not only the first monobrand showroom in Vietnam, but also the first in the world chosen by the brand to launch the Minotti 2025 collection – an international milestone marking Minotti's presence in Vietnam. Guests attending the event had the honor of being among the first to admire and experience the Minotti 2025 collection, which was launched at Salone del Mobile last April.

Located in the heart of Hoan Kiem district, at the intersection of two key streets in the capital, Nguyen Thai Hoc and Dien Bien Phu, Minotti Hanoi impresses with its perfectly preserved French colonial architectural style. The interior, designed by Minotti Studio – the brand's creative department – ​​features two cleverly arranged display floors, harmoniously blending Minotti's brand identity with Vietnamese cultural elements. This is more than just a showroom; it's a place where visitors can immerse themselves in a truly Italian living experience in the heart of Hanoi.

Mr. Hoang Dang, CEO of EuroStyle, shared: “Through our partnership with Minotti, EuroStyle is committed to elevating lifestyles in Vietnam. The Minotti monobrand showroom is a new chapter in EuroStyle's journey – aiming for sophisticated, high-class, and aesthetically pleasing living spaces.”

Speaking at the event, Mr. Renato Minotti and Mr. Roberto Minotti – the two Co-CEOs of Minotti – shared: "The opening of our first monobrand showroom in Vietnam, in collaboration with EuroStyle, is a historic milestone for us. Hanoi is a dynamic and vibrant city where interest in design is constantly growing. We are excited to bring Minotti's distinctive lifestyle closer to Vietnamese customers and proud to expand our presence in one of Southeast Asia's most promising emerging markets for Made in Italy products."

The ground floor space impresses with its seating areas furnished with Yves sofas by Hannes Peer and Supermoon sofas by Giampiero Tagliaferri, two talented designers behind Minotti's outstanding designs. This space is complemented by other exquisite pieces, most notably the sculpturally beautiful Nico table, designed by Hannes Peer.

Next to the reception desk is a large wooden gate that harmonizes with the overall interior design of the showroom, leading to the next reception area, where the Horizonte sofa system designed by Marcio Kogan / Studio MK27 is located. This space continues into the “design gallery” – inspired by a winter garden overlooking the city. The glass ceiling and mirrored walls help to expand the depth of the space, giving the feeling of being outdoors. Here, several outdoor designs are displayed, including the Daylight seating system from the Italian-Danish design duo, GamFratesi.

The staircase leading to the second floor is designed with a combination of warm wood and high-quality lacquer, creating a feeling that is both intimate and luxurious. Here, the exhibition space begins with a small lobby, showcasing the Kendall armchair designed by the GamFratesi duo.

The exploration continues with three living spaces decorated in different styles, along with a master bedroom featuring a striking Yves Bed designed by Hannes Peer, surrounded by the exquisite beauty of white Travertino marble. Besides showcasing products, the showroom also offers personalized consultation services, helping clients choose designs that suit their unique lifestyles. Notably, the second floor also houses a dedicated meeting room for developing interior design projects.

In perfect harmony with local aesthetics, Minotti Hanoi emerges as a new upscale destination for contemporary interior design – representing the luxurious lifestyle that has made the brand famous globally.

Minotti is a globally recognized Italian furniture brand in the field of contemporary design. Founded in 1948 in Meda, Italy, by Alberto Minotti, the brand is currently co-run by the second generation – Renato and Roberto Minotti – with the participation of the third generation of the family, ensuring the continuous development of the brand's heritage and identity. Minotti's hallmark lies in its exquisite craftsmanship, evident in its interior and exterior furniture, as well as decorative accessories for homes, hotels, and yachts. All products exude a spirit of elegant tailoring, minimalist aesthetics, and the quintessential "Made in Italy" quality.

Throughout its development, Minotti has collaborated with numerous architects, designers, and creative artists to shape its brand vision. The distinctive Minotti lifestyle is present in over 80 countries, through a vast network of flagship stores and authorized distributors worldwide.

Phuong Thao is an editor at Travellive magazine. She is passionate about traveling and enjoys capturing moments with her camera in every place she visits. Travel, art, and lifestyle are Phuong Thao's favorite writing topics.

Phuong Thao