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The Hung Kings Commemoration Ceremony and the Ancestral Land Culture and Tourism Week in the year of the Snake (2025), a momentous event deeply rooted in national cultural identity, will take place from March 29th to April 7th with over 25 unique activities, promising unforgettable experiences for visitors. This is not only an opportunity for people nationwide to express their reverence and gratitude to their ancestors, but also a chance to explore the cultural, historical, and tourism beauty of the ancestral land.
To prepare for this important event, Phu Tho province's tourism industry has proactively coordinated with tourism businesses and travel agencies nationwide to develop and launch a series of attractive tourism stimulus programs, aiming to attract tourists to Phu Tho in 2025. These programs are designed to be diverse and rich, meeting the needs of many different types of tourists, from spiritual tourism and cultural tourism to ecotourism and resort tourism.
In 2024, Phu Tho province is expected to welcome 6.63 million visitors, with approximately 3 million of them specifically during the Hung Kings Commemoration Day.
Besides traditional festival activities, the Hung Kings Commemoration Ceremony and the Ancestral Land Culture and Tourism Week in the year of the Snake (2025) will also feature many unique cultural, sports, and tourism events, creating a continuous and attractive series of activities. These events are organized on a large scale, with rich content and diverse forms, reflecting the national cultural identity, promising to bring visitors exciting and unforgettable experiences.
When visiting the sacred land of Hung Temple, the cradle of the nation, or immersing oneself in the endless green of Long Coc Tea Hill, exploring the pristine beauty of Xuan Son National Park, or experiencing community life in Hung Lo, tourists not only admire the majestic natural scenery but also have the opportunity to participate in unique cultural activities that reflect the distinct regional identity.
Tourism activities associated with the Hung King worshiping tradition play an important role for Phu Tho province.
To optimize their travel experience, tourists can book tours and services directly with reputable businesses such as Homestay Long Coc, Saigon - Phu Tho Hotel, Muong Thanh Phu Tho Hotel, etc. These are pioneering businesses participating in the tourism stimulus program, offering tourists the opportunity to enjoy attractive deals and discounts of 20% to 50% on food and accommodation services. In particular, tourists can also receive free vouchers and experience unique cultural aspects such as Xoan singing, drumming, tea picking, making Hung Lo rice noodles, wrapping banh chung (traditional Vietnamese rice cakes), and pounding banh day (traditional Vietnamese rice cakes)...
From the Hung Kings Commemoration Day in 2025 until the end of the year, the Phu Tho Tourism Information and Promotion Center will closely coordinate with travel agencies inside and outside the province to develop diverse and rich tour programs. These programs not only offer tourists the opportunity to explore attractive destinations and valuable cultural heritage sites of Phu Tho, but also include many discounted service packages and free gifts, helping tourists save costs and fully enjoy their trip.
As a national historical site, Hung Temple not only attracts tourists but also serves as a key point for the province to promote its culture and history and boost economic growth.
Specifically, tourists can experience a day tour including Hung Temple - Hung Lo Communal House - Hung Lo Ancient Village; a 2-day, 1-night tour: Hung Temple - Hung Lo Communal House - Tam Giang Temple - Long Coc - Wyndham Lynn Times Thanh Thuy Hot Spring Complex; a 3-day, 2-night tour: Hung Temple - Xoan Singing - Long Coc Tea Hill - Xuan Son National Park; and a 5-day inter-provincial tour: Returning to the Ancestral Land - Hanoi - Phu Tho - Yen Bai - Lao Cai...
Besides promoting Hung Temple tourism through modern media channels such as social media, newspapers, tourism websites, and other online platforms, providing transparent and comprehensive information to tourists is extremely important. This includes publicly disclosing details about food and accommodation services, cultural and entertainment activities that have been rigorously assessed and evaluated by the Provincial Tourism Association.
The Hung Kings Commemoration Ceremony and the Ancestral Land Culture and Tourism Week in the Year of the Snake 2025 will take place from March 29th to April 7th with more than 25 unique activities.
Ensuring quality service not only provides tourists with positive experiences but also contributes to building a professional and reputable tourism image for Phu Tho province. To achieve this, close coordination is needed between state management agencies, tourism businesses, and professional social organizations.
Furthermore, at popular tourist destinations, especially during festivals, deploying a support team for visitors is essential. This team may include volunteers, tour guides, security personnel, medical staff, etc. They will be the ones directly assisting tourists when they encounter difficulties, answering questions, providing information, and helping to handle emergencies.
The organizing committee also coordinated with relevant departments and agencies to curb street vending, begging, and harassment of tourists in order to re-establish security and order.
Publicizing a hotline number to assist tourists in case of incidents (lost belongings, accidents, emergencies, etc.) is also an important measure to ensure the safety and satisfaction of tourists. This hotline needs to operate 24/7, with a team of professional staff ready to assist tourists anytime, anywhere.
By implementing these solutions in a coordinated manner, Phu Tho province will create a safe, friendly, and high-quality tourism environment, contributing to attracting more and more tourists to Hung Temple and other tourist destinations in the province.
