Guerlain opens its first flagship store in Vietnam.

A luxurious and upscale shopping space.

Located at 5 Hai Ba Trung Street, Hoan Kiem District – the heart of the capital city where traditional and modern values ​​intersect – the Guerlain Flagship Store in Hanoi is designed in a luxurious and sophisticated style, with a spacious, modern showroom that celebrates the core values ​​and long-standing philosophy of the brand.

This is not simply a place to shop, but also an inspiring space where refined and modern aesthetics blend with the allure of countless creations bearing the distinctive "Made in France" mark.

The imprint of the French Royal Family in Hanoi.

The store space makes a strong impression with its elegant design language, combining modern, trendy lines while still exuding a classic feel, symbolizing the brand's long-standing heritage. The Guerlain Flagship Store is located in the heart of one of Hanoi's busiest neighborhoods, in an ancient building reminiscent of Guerlain's first store at 68 Champs-Élysées Avenue, Paris, France.

As art curators for the Ultimate Boutique's interior in Hanoi, master craftsmen from France skillfully used gold leaf and rope to celebrate the art of bottle cap sealing ("baudruchage"). Furthermore, the masterful combination of fabrics, wallpaper, and carefully selected materials such as polished oak, solid plaster, and palissandré marble contributed to creating a shopping space that exudes genuine luxury and aesthetic appeal.

Experience premium facial services and exclusive skincare treatments.

The Guerlain Flagship Store in Hanoi promises to offer discerning customers unique experiences through its renowned beauty and skincare product lines. Here, customers will have the privilege of browsing and trying products in the consultation area, as well as experiencing comprehensive facial treatments to find the most suitable fragrance and beauty treatment for their skin.

At the Guerlain Flagship Store, customers can also discover the extraordinary power of the rare Black Orchid through the world's finest skincare product, Orchidée Impériale Black, trace the long history of the Parfumerie d'Art fragrance collection, and admire cosmetic creations inspired by contemporary art and natural wonders.

Featuring the perfume wizard - Thierry Wasser

To mark this significant event, Guerlain is honored to welcome Thierry Wasser – Master Perfumer, the fifth-generation "Master Nose" of the brand – to the Grand Opening of its Flagship Store in Hanoi. This visit to Vietnam by the leading expert in the perfume industry, along with the opening of its most luxurious Flagship Store in Hanoi, is strong evidence of Guerlain's commitment to bringing premium products and experiences to Vietnamese customers.

The grand opening ceremony was also attended by famous KOLs in the fields of music, fashion and beauty such as singer Toc Tien, singer Quang Vinh, designer Ly Qui Khanh, Helly Tong, Duong Tu Anh, Duong Ngoc Trinh, Mai Ngoc, Trang Lou, Tung Son, Miss Ngoc Han, and many other VIP guests.

About Guerlain

Guerlain is a French royal cosmetics and perfume brand with over 190 years of history. The brand is renowned for its creativity and sophistication in every product, from cosmetics and perfumes to skincare.

The history of Guerlain began when Pierre-François Pascal Guerlain established his first store in Paris in 1828. Since then, the company has continuously grown and shaped trends in the beauty industry. The passion and talent of its research experts and product developers create timeless products, from high-end cosmetics to exquisite perfumes and optimal skincare.

Guerlain is headquartered in Paris, France, and operates in over 100 countries worldwide. The brand is an icon of luxury and sophistication, and a top choice for those who appreciate high-end perfumes and cosmetics. With a strong commitment to environmental protection, Guerlain creates products that are in harmony with nature and society. They promote sustainable innovation and beauty, a principle evident in every aspect of the brand.