Breitling Southeast Asia opens its first boutique in Hanoi.

Known for its centuries-old architecture reminiscent of Asian-European influences, this is the first industrial-style boutique in Southeast Asia. Located in the prime commercial district of Hoan Kiem – an area perfectly suited to a blend of tradition and modernity – the Breitling Boutique stands out with its sophisticated design, combining classic interior architectural lines with a contemporary exterior, creating a feeling that is both familiar and novel.

The boutique's main highlight lies in its striking decor, featuring interiors reminiscent of mid-20th-century industrial buildings. The Breitling boutique utilizes a wide variety of raw materials and combines them in diverse ways, creating a warm, inviting, and vintage atmosphere. Brick, wood, leather, and steel are harmoniously interwoven throughout the floors and areas, both honoring the Breitling family's historical legacy in watchmaking and embracing a new concept: casual luxury – where luxury is "normalized" to become more accessible and comfortable.

Customers can comfortably try on the watches in a friendly environment that reflects the cutting-edge style of the era. The trendy bar, adorned with a stylized 'B' on a striking yellow mesh wall, offers a visually stunning display of watches, both structurally and aesthetically.

Here, visitors can sip a glass of wine and immerse themselves in a space designed with inspiration from the sky, land, and ocean; the three universes that have given birth to Breitling's iconic creations. This beautiful space also serves as a showroom, display area, and consultation point for the world of Breitling watches, conveniently located in the heart of Hanoi.

The boutique's style is a language that affirms the brand's commitment to aesthetic excellence, while also evoking the era when Breitling crafted functional watches admired for their contributions to the development of science and technology. The boutique's contemporary-classic art display features Breitling's most iconic creations, along with the Navitimer Collection – which celebrated its 70th anniversary in 2022. Furthermore, upstairs, guests can converse with watch experts in a private area, where they can learn about and experience Breitling watches in detail and with the utmost authenticity.