Known for its centuries-old architecture that evokes Asian and European influences, this is the first industrial-style boutique in Southeast Asia. Located in the commercial hub of Hoan Kiem district - an area that could not be more suitable for a fusion of traditional and modern styles, Boutique Breitling stands out with its sophisticated design that combines classic interior architectural lines with a contemporary look that brings a feeling of both strange and familiar.
Redefining the industrial aspect of the Luxury market.
The main highlight of the boutique lies in the outstanding decoration style thanks to the characteristic interiors that resemble industrial buildings of the mid-20th century. Boutique Breitling uses a lot of rough materials and combines them in a diverse way, creating a close, cozy and vintage space. Brick, wood, leather and steel are harmoniously interwoven throughout the floors and areas, both honoring the historical legacy that the Breitling family left to the watchmaking industry and aiming at a new concept: casual luxury - when luxury is "common" to become closer and more comfortable.
Customers can comfortably experience the watch models on their hands in a friendly and avant-garde environment. The trendy bar is decorated with a stylized 'B' on a prominent yellow mesh wall, bringing satisfaction to the aesthetics of the structure and display of the watches.
Here, visitors can sip a glass of wine and immerse themselves in a space designed with the idea of fully absorbing inspiration from the sky, land and ocean; the three universes that have produced the iconic Breitling creations. This beautiful space also serves as a dedicated introduction, display and consultation point for the world of Breitling watches, located right in the heart of Hanoi.
The boutique’s style is a language that affirms the brand’s commitment to aesthetic excellence, while also recalling the era when Breitling crafted functional timepieces admired for their contributions to the advancement of science and technology. The boutique’s contemporary-classical display of art features some of Breitling’s most iconic creations, along with the Navitimer Collection, which celebrates its 70th anniversary in 2022. In addition, upstairs, guests will be joined by watch experts in a private area where they can learn about and experience Breitling’s timepieces in the most detailed and authentic way.
