KENZO's new store is located at 30 Trang Tien, Hanoi with an area of 112 m2 designed to deliver a shopping experience that fully reflects the youthful and innovative spirit under the leadership of new Artistic Director Nigo.
Coming to the KENZO Trang Tien store, customers can experience the latest updated collections including clothes, accessories, shoes... from the Fall Winter 2022 collection for women and men. All creations bring customers an experience of the long-standing French fashion house with a massive heritage, imbued with the timeless strategic vision of founder Kenzo Takada. This is not simply an ordinary fashion store, but also a must-see destination for true KENZO followers.
With a prime location on Trang Tien Street, KENZO offers a shopping experience with a youthful and constantly innovative spirit.
The skillful combination of materials creates a luxurious shopping space, connecting heritage values with a contemporary breath. The Boke flowers - the new symbol of KENZO created by Nigo, not only appear on clothing and accessory designs, but also create unique highlights in the latest space of KENZO in the capital Hanoi. The new KENZO Trang Tien store space is also decorated with golden Boke flowers (Golden Boke) in a special design like a sparkling shooting star in the sky, bringing mysterious wonders for the upcoming festive season.
As for the KENZO brand, through Nigo’s instinctive contemporary designs, a new strategic vision has emerged at KENZO: ‘real-to-wear’, an authentic wardrobe founded on genuine desires in a post-digital mindset. It is a practical approach to fashion that transcends the stereotypes of ‘formal’, ‘casual’ or ‘street’ to create a real wardrobe for today. In the dialogue between founder and successor, KENZO’s core values are amplified: counter-conventional fashion for future generations that builds on the enduring roots of the past.
The KENZO Trang Tien store was officially completed and opened to welcome customers from November 18 and held its grand opening on December 2, 2022. Long parkas adorned with fur trim simulating tiger fur patterns, varsity jackets with student style or floral designs inspired by the iconic “Pop Bouquet” motif… all complete the gender-neutral wardrobe, carrying the “real-to-wear” philosophy of Artistic Director Nigo.
