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KENZO's new store is located at 30 Trang Tien Street, Hanoi, with an area of 112 square meters.2 Designed to provide a shopping experience while fully reflecting the youthful and innovative spirit under the leadership of new Art Director Nigo.
At the KENZO Trang Tien store, customers can experience the latest collections, including clothing, accessories, and shoes, from the Autumn/Winter 2022 collection for both women and men. All creations offer customers an experience of the long-established French fashion house with its rich heritage, imbued with the forward-thinking strategic vision of its founder, Kenzo Takada. This is not simply an ordinary fashion store, but a must-visit destination for true KENZO enthusiasts.
With its prime location on Trang Tien Street, KENZO offers a shopping experience with a youthful and constantly innovative spirit.
The skillful combination of materials creates a luxurious shopping space, connecting heritage values with a contemporary feel. The Boke flower – KENZO's new symbol, created by Nigo – not only appears on clothing and accessories designs but also creates distinctive highlights in KENZO's newest store in Hanoi. The new KENZO Trang Tien store is also adorned with golden Boke flowers in a special design resembling sparkling shooting stars in the sky, carrying mysterious wonder for the upcoming festive season.
Regarding the KENZO brand, through contemporary designs that reflect Nigo's instincts, a new strategic vision has taken shape: 'real-to-wear,' an original wardrobe established from genuine desires in the post-digital age. It's a practical approach to fashion, transcending 'formal,' 'casual,' or 'street' stereotypes to create a truly modern wardrobe. In the dialogue between founder and successor, KENZO's core values are amplified: unconventional fashion for future generations, developed from enduring roots of the past.
The KENZO Trang Tien store was officially completed and opened to customers on November 18th, with a grand opening on December 2nd, 2022. Long parka jackets embellished with fur trim mimicking tiger fur, student-style varsity jackets, and floral print designs inspired by the iconic "Pop Bouquet" pattern… all complete a gender-neutral wardrobe, embodying the "real-to-wear" philosophy of Art Director Nigo.
