H&M is now in Hanoi - Good news for fashion lovers

16/11/2017

On the morning of November 11, 2017, more than 2,000 people lined up to wait for the opening of H&M's first store in Hanoi, which is also H&M's second store in Vietnam at Vincom Mega Mall Royal City.

Finally, the store opened its doors to welcome customers at 10:30 am with dance and music with many surprise promotions on the occasion of the opening, bringing fashion and quality at the best price with sustainable trends to everyone in the Capital of Vietnam.

There were fashionistas who started lining up from 10:00 the night before to be the first owners of the most fashionable outfits. Before the official opening, guests enjoyed a countdown party with a lively live performance by DJ and signature dances by H&M staff. In addition to giving away limited edition H&M bags and H&M gifts exclusively to the first 1,000 people in line, H&M also surprised and excited the queue with 03 huge gift cards with respective values ​​of 6 million VND, 4 million VND and 2 million VND for the 03 luckiest guests.

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The store management team cut the ribbon and the first guests were welcomed by Mr. Fredrik Famm – Managing Director of H&M Southeast Asia, Ms. Anne Soderberg – Business Director in Vietnam market. “Hanoi is very special, famous for its unique culture and lifestyle and we are very proud that H&M has now become a part of this culture and style. It is wonderful that H&M is loved by the people here and in response to this love, we are very pleased to bring to customers added values ​​through fashion, quality at the best price in a sustainable trend,” Mr. Famm shared.

Located at Vincom Mega Mall Royal City Hanoi, on the opening day, the store will introduce the Holiday collection – one of the brand’s global collections that are always welcomed every year. At the same time, customers can find a full range of the latest designs at affordable prices alongside H&M’s always popular basics product lines, including women’s, men’s, children’s clothing, shoes and accessories.

On the grand opening day of 11/11/2017, the store will be open to customers from 10:30 AM to 10:00 PM. After this day, customers can enjoy shopping at the store from 9:30 AM to 10:00 PM every day.

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