VI
EN
According to predictions, domestic tourism may not see significant growth this year. In particular, the individual travel market will stagnate due to market share being shared with overseas tours and high airfare prices.
However, the market for group tours and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism will continue to grow, especially for domestic destinations. MICE tours are always part of the business strategy of many companies, with travel programs combining conferences, award ceremonies, team building, customer care, and agency activities.
"After COVID-19, the seasonality in tourism has decreased. MICE tours are organized by corporate groups year-round, with only a slight decline during holidays and Tet (Lunar New Year) - which are usually peak seasons for the individual travel market. In the summer of 2023, we expect a growth rate of 20-25% in the corporate group market," shared Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour.
MICE tourism has become a new trend, attracting many tourists.
Recognizing MICE tourism as a crucial market segment, accounting for a large proportion of revenue and customer numbers, Vietluxtour is strengthening its marketing and after-sales services, and upgrading its quality management system to serve MICE tourism and corporate group tours, especially large corporate clients.
According to Ms. Thu, the most popular MICE tourism destinations chosen by customers in the first half of 2023 were Phan Thiet, Phu Quoc, Da Nang, Nha Trang, Quang Ninh, Thailand, Bali, Singapore...
According to Saigontourist travel service company, the MICE tourism sector continued to grow in the first few months of the year. This creates momentum for the development of this market in the summer of 2023.
MICE tourism (tourism combined with conferences and seminars) is a promising market due to its significant economic benefits. Therefore, MICE tourism is attracting attention from many provinces and cities across the country, especially major urban areas.
With the benefits that MICE tourism brings, along with its resources in infrastructure, transportation, tourism services, and human resources, Ho Chi Minh City expects to continue to be an attractive destination for MICE tourists. Travel service businesses in Ho Chi Minh City are focusing on boosting the MICE market.
For three consecutive years (2020-2022), within the framework of the World MICE Awards, Ho Chi Minh City was honored as Asia's Leading MICE Tourism Destination. According to the award organizers, MICE tourism has become a new trend, attracting many tourists. Countries with strong tourism potential have also made changes to increase the number of MICE visitors.
