According to forecasts, domestic tourism activities this year may not have a large growth. In particular, the retail market will slow down due to market share sharing with foreign tours and high airfares.
However, the market for group tourism and MICE tourists will still grow, especially in domestic destinations. MICE tours are always in the business strategy of many businesses with tourism programs combined with seminars, awards, team development, customer care, agents, etc.
"After COVID-19, the seasonality in tourism has decreased, MICE tours are organized by corporate groups all year round, only decreasing slightly during the holiday season and Tet - which is usually the peak season for the retail market. In the summer of 2023, we expect a growth of 20-25% in the group and corporate market," said Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour.
MICE tourism has become a new trend, attracting many tourists to participate.
Identifying MICE tourism as an important customer market, accounting for a large proportion of revenue and number of customers, Vietluxtour strengthens marketing, after-sales service, and upgrades the quality management system to serve customer groups in the MICE tourism market and corporate group tours, especially large corporate customer groups.
According to Ms. Thu, the MICE tourist destinations chosen most by customers in the first half of 2023 are Phan Thiet, Phu Quoc, Da Nang, Nha Trang, Quang Ninh, Thailand, Bali, Singapore...
Saigontourist, a travel service company, said that in the first months of the year, the MICE tourism sector continued to grow. This created momentum for the development of this market in the summer of 2023.
MICE tourism (tourism combined with conferences and seminars) is a potential market because it brings great economic benefits. Therefore, MICE tourism is attracting the attention of many provinces and cities across the country, especially large cities.
With the benefits of MICE tourism along with resources in infrastructure, transportation, tourism services, and human resources, Ho Chi Minh City hopes to continue to be an attractive destination for MICE tourists. Travel service businesses in Ho Chi Minh City focus on promoting the exploitation of the MICE market.
For 3 consecutive years (2020 - 2022), within the framework of the World MICE Awards, Ho Chi Minh City was honored as Asia's Leading MICE Tourism Destination. According to the organizers of this award, MICE tourism has become a new trend, attracting many tourists to participate. Countries with strengths in tourism have also made changes to increase the number of MICE visitors.
