Dak Nong organizes the 2nd Vietnam Brocade Culture Festival.

Following the success of the first Vietnam Brocade Culture Festival, Dak Nong province, in coordination with central ministries and agencies, is continuing to organize the second Vietnam Brocade Culture Festival. The festival aims to introduce and promote to domestic and international tourists the traditional patterns and costumes of ethnic minorities, the potential and strengths of tourism development, and the cultural heritage values ​​of ethnic groups in Dak Nong in the context of innovation, integration, and development.

Attending the press conference promoting the 2nd Vietnam Brocade Culture Festival were guests from the Ministry of Culture, Sports and Tourism, including: Mr. Ta Quang Dong - Deputy Minister of Culture, Sports and Tourism, Mr. Ha Van Sieu - Deputy Director General of the Vietnam National Administration of Tourism, Mr. Ngo Hai Duong - Deputy Editor-in-Chief of Tourism Newspaper; along with representatives from Dak Nong province such as: Ms. Ton Ngoc Hanh - Vice Chairman of the People's Committee of Dak Nong province, Mr. Pham Dinh Tuan - Director of the Department of Planning and Investment, Mr. Tran Van Nam - Director of the Department of Information and Communications...

With the theme "Cultural and Tourism Festival - The Quintessence of the Orient," this year's festival will be an opportunity for artisans and amateur performers to interact, learn, and exchange experiences; thereby encouraging artisans and the community to raise awareness in preserving and promoting the essence of ethnic patterns.

Some of the highlights of this year's festival include: an exhibition of brocade cultural space, a hands-on experience of Vietnamese brocade culture, and a "Brocade Fashion Show"... Notably, the ceremony to receive the UNESCO Global Geopark title for Dak Nong will be integrated into the opening program on the evening of November 24, 2020. In addition, the series of activities will also include the following notable events: the semi-finals and finals of the Miss Tourism Vietnam 2020 contest in Dak Nong province, a light and hot air balloon festival, and charitable activities in several districts of the province.

The 2nd Vietnam Brocade Culture Festival in 2020 in Dak Nong province is being organized on a national scale. It includes invitations to artisans and performers from Laos, Cambodia, Indonesia, the Philippines, Singapore, Malaysia, Japan, and South Korea who are living and working in Ho Chi Minh City to participate. To date, 14 provinces and cities have registered to participate: Ha Giang, Tuyen Quang, Cao Bang, Yen Bai, Bac Ninh, Thua Thien Hue, Quang Ngai, Kom Tum, Dak Lak, Binh Phuoc, Tien Giang, Bac Lieu, An Giang, and Dak Nong.

Video introducing the 2nd Vietnam Brocade Culture Festival 2020

"This is an opportunity to promote, introduce, and vividly portray the cultural and tourism identity in the hearts of domestic and international tourists; creating favorable conditions for artisans, artists, and performers of ethnic minorities in the province in particular and the whole country in general to have the opportunity to exchange, learn, and share experiences to improve and enhance the efficiency of brocade weaving. At the same time, the festival is also an opportunity to find a stable market for brocade products, a direction for brocade to survive as a craft village, increase income for people, and aim to create a branded tourism product for Dak Nong brocade," - Ms. Ton Ngoc Hanh - Vice Chairman of the People's Committee of Dak Nong province, shared at the press conference.

For the ethnic groups of the Central Highlands in general, and the indigenous ethnic minorities of Dak Nong province in particular, brocade weaving has for generations been a symbol, a beautiful traditional cultural feature, and an indispensable part of their material and spiritual lives.

Previously, the traditional craft of brocade weaving among ethnic minorities in Dak Nong province was a thriving industry that developed early and spread widely throughout villages and hamlets, playing a crucial role in the cultural, spiritual, and economic development of families. Currently, weaving activities are still maintained in Dak Nong province to serve daily life and cater to tourists.

Video showcasing the brocade weaving culture of ethnic minorities in Dak Nong province.

The 2nd Vietnam Brocade Culture Festival

• Time: from November 24, 2020 to November 29, 2020
• Location: Floating Island Area, Gia Nghia Lake, Gia Nghia City, Dak Nong Province, and at several scenic spots, tourist destinations, and cultural heritage sites in the districts and cities of the province.

Beautiful bottle.

Jiang Song