Y Van Hien & TUI BLUE South Hoi An: A blend of contemporary and traditional styles.
14/10/2020
Y Van Hien, with its products recreating Vietnamese history; TUI BLUE Nam Hoi An - TUI Group's first 5-star resort in Vietnam; the combination of these two brands is gradually spreading the beauty of traditional Vietnamese culture to the wider community.
To commemorate the 30th anniversary of Germany's National Day and the 45th anniversary of diplomatic relations between Vietnam and Germany, TUI BLUE Nam Hoi An resort – a leading resort brand based in Germany – and Y Van Hien Joint Stock Company – a fashion brand deeply rooted in Vietnamese culture – have joined forces to launch collaborative projects aimed at introducing Vietnamese culture and identity to the community.
The collaboration between these two brands began with a series of culinary and cultural exchange events themed "Vietnamese Traditional Clothing - Where the Future is Built from the Past" (Future of the Past), held successively in Ho Chi Minh City, Hanoi, and Quang Nam in late September and early October.
Attendees of the Future of the Past gathering in Quang Nam
Attend tea partiesFuture of the PastRepresentatives from Y Van Hien, TUI BLUE Nam Hoi An, special guests such as actress and Meritorious Artist Chieu Xuan, the "Beauty with Courage" - Top 10 Miss Vietnam 2019 Vu Quynh Trang…, along with Vietnamese and foreigners who share an interest in Vietnamese culture and history.
Actress and Meritorious Artist Chieu Xuan in a costume from Y Van Hien, at an event in Quang Nam.
Camellia Dinh - Sales Director of TUI BLUE Nam Hoi An, at a networking event in Ho Chi Minh City.
Nguyen Duc Loc - the founder of the Y Van Hien brand.
At the tea party, guests are transported back in time to learn about and appreciate Vietnamese culture through stories, traditional costumes made from premium fabrics, and exquisite, intricate accessories and patterns. Not only do they get to wear these special outfits and enjoy pastries and tea, but attendees also experience Vietnamese cuisine in the elegant and charming setting of the TUI BLUE restaurant system.
"Sharing a love for national history, the land of Quang Nam, and the traditional ao dai dress, Y Van Hien was fortunate to collaborate with TUI BLUE to hold small sharing sessions right in the birthplace of Ma Chau silk – the silk most closely associated with our designs. Thank you TUI BLUE Nam Hoi An for always accompanying us and creating opportunities for everyone to come together after their busy schedules… to pause… to share stories of the past and gradually build the future in their own way," - Nguyen Duc Loc, founder of Y Van Hien, shared at the tea party in Quang Nam.
"Through the tea party, I discovered a lot of interesting knowledge about Vietnamese culture and history that I had been too lazy to learn before. For example, thanks to Y Van Hien, I understood that..."noiseis a type of material,thingis a color,The mirror's surface is covered with dust and dirt."People in the same country should not only love each other, but also work together to preserve Vietnamese culture, traditions, and cultural beauty..." - a guest shared after the tea party.
The Future of the Past exchange event concluded with many positive impressions, but it was only the beginning of a promising collaboration between TUI BLUE Nam Hoi An and Y Van Hien, in their journey to spread the traditional beauty of Vietnam to the community.
With wedding season approaching, TUI BLUE Nam Hoi An and Y Van Hien are offering an attractive and unique gift exclusively for brides and grooms. Specifically, when couples choose the 5-star resort on Tam Tien beach as their wedding venue, they will have a vintage-style wedding at Nguyet Lau, wearing stunning traditional costumes meticulously tailored by Y Van Hien designers.
In addition, the resort also offers attractive wedding packages with a diverse Asian and European menu, priced from 680,000++ VND/person.
additional information
TUI BLUEIt is one of the brands owned by TUI, the world's largest travel and tourism group from Germany, with a chain of hotels, cruises, private jets, and travel companies located in 115 tourist destinations worldwide. It boasts 318 rooms and villas situated on the Tam Tien beachfront.TUI BLUE Nam Hoi AnIt offers visitors a more authentic glimpse into the beautiful land of Quang Nam, as well as world-class resort experiences.
TUI BLUE Nam Hoi An covers an area of over 25 hectares.
Yi Yun XuanIt is a team of young, knowledgeable, and enthusiastic professionals who conduct in-depth research into the arts (literature, music, architecture, painting, sculpture), costumes, cuisine, and traditional court and folk rituals, then reconstruct them for commercial purposes, serving tourism and the community.
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