“Northwest Spring Colors” is a festival organized by Viettel Military Telecommunications Group in collaboration with the Mountainous Ethnic Committee and Lao Cai Province at the tennis court - center of Sapa town (Lao Cai province) for 2 days 5-6/4/2014.
The organizers said that the event was carefully prepared and promises to be a grand festival, imbued with the cultural identity of the ethnic minority communities in the Northwestern border of the country. This is also the event to celebrate the 1-year anniversary of the launch of the Village Feature Set that Viettel developed specifically for ethnic minorities.
People eagerly await the village festival.
Discover the identity of the Northwest mountains and forests
Right at the opening ceremony, ethnic people in Sapa and tourists will be immersed in a unique festival atmosphere.
Besides, in the market space, immerse yourself in a space imbued with the Northwest identity with a performance of traditional costumes, participate in folk games, enjoy and listen to an introduction to the quintessence, sophistication and cultural philosophy in the cuisine of the Northwest people.
The highlight of the festival is the art program in the evening on April 5 with the participation of 6 Northwest art troupes and leading Vietnamese singers.
Exciting sideline activities
Within the framework of the festival, the activity of medical examination and free medicine for ethnic minorities organized by Viettel in coordination with Viet Duc Hospital is also expected by the people.
According to the organizers, during the festival, ethnic minorities in the Northwest will experience Viettel's products and services for free, including the Tomato Buôn Làng feature set; be guided on how to use telecommunications services for the purpose of developing household economy and participate in many quiz games with valuable prizes.
Ethnic people are excited about the Tomato Village feature set
Ms. Pham Thi Thanh Van, Deputy General Director of Viettel Telecom Corporation said: "The "Northwest Spring Colors" Festival is meant as a spiritual gift to ethnic minorities in the border areas of the Fatherland.
The festival is not only an opportunity for people to exchange and promote the traditional beauty of their ethnic groups, but also an opportunity for domestic and international tourists to learn and experience firsthand the unique cultural values of the ethnic communities in the Northwest."
On this occasion, Viettel also celebrated the 1st anniversary of launching the Buôn Làng feature set. Officially launched in January 2013, the Buôn Làng Tomato feature set is the first mobile telecommunications product in Vietnam to support languages for ethnic minorities (currently including 10 languages, including Khmer, Gia Rai, Tay Nung, Mong, Dao, Thai, Muong, Ba Na, Ede, H're).
Ms. Pham Thi Thanh Van also said: "The feature of calling hotline 3334 (call center for agricultural guidance, weekly news, storytelling, listening to online music in ethnic languages broadcast 24/7) is the most used by people with nearly 300,000 calls in January 2014 alone."
Using the Tomato Village Feature Set Together
In the coming time, Viettel will continue to develop and perfect more features and utilities of the Tomato Buôn Làng Feature Set and aim to popularize telecommunications services for more than 12 million ethnic minorities, helping them access social information, policies of the Party and State as well as contribute to preserving and developing their cultural and linguistic values.
Designed based on in-depth research on cultural customs and daily life of the people, Tomato Buôn Làng feature set has been well received by the people since its launch and reached nearly 1.86 million subscribers after only one year of operation.
In particular, instead of providing a call center in Kinh language as usual, Viettel provides a call center in 10 languages, helping people access telecommunications services more easily and contributing to the preservation of national cultural values.
