VI
Summer travel in 2026 is witnessing a new shift in the travel habits of Vietnamese people. Instead of long trips requiring elaborate preparation, domestic tourists are prioritizing short trips to cool, blue coastal areas and valuing convenience in transportation.
This is not just a temporary shift, but has become an inevitable travel trend, reflecting the modern pace of life as people yearn for moments of tranquility to recharge amidst their hectic work schedules.
The latest data shows that the demand for domestic accommodation in April and May 2026 recorded an impressive 46% increase compared to the first two months of the year. This strong increase not only affirms the position of domestic tourism but also demonstrates the readiness of Vietnamese tourists to "pack their bags and go" this summer.
Behind those telling statistics lies the rise of micro-holidays, where convenience and maximizing leisure time are paramount.
Tourists are prioritizing coastal destinations with convenient transportation during the 2026 summer vacation.
Instead of week-long trips, most travelers now tend to opt for 2-4 day getaways. Making the most of weekends, holidays, or short summer breaks has made planning easier and reduced both financial and mental stress.
These "quick, easy, and convenient" trips allow travelers to temporarily escape the hustle and bustle of city life and immerse themselves in nature, enjoying the sea air without worrying about work disruptions or complicated logistical procedures.
The rise of "staycations" and short trips also stems from the modern consumer's mindset of optimizing their experience. Geographical distance now plays a decisive role in destination selection. Destinations located just one to three hours away from home are becoming the top choice.
In the South, the route from Ho Chi Minh City to Vung Tau or Phan Thiet - Mui Ne is always getting busier as tourists flock there on weekends. Similarly, in the North, names like Ha Long and Ninh Binh maintain their enduring appeal thanks to their convenient transportation infrastructure. The Central region is equally attractive, with Da Nang, Hoi An, and Hue always forming a "golden triangle" for short getaways filled with cultural experiences and relaxation.
Ha Long remains an attractive destination thanks to its harmonious combination of magnificent natural landscapes and diverse resort services.
Besides convenience, the beach remains a top choice for Vietnamese tourists in the summer of 2026. However, the way destinations are chosen has subtly changed. Modern travelers are not just looking for a beautiful beach; they demand a diverse range of experiences.
Destinations like Da Nang and Ha Long are becoming increasingly popular thanks to the perfect combination of world-class resort infrastructure, majestic natural landscapes, and a wide range of accompanying entertainment services. This allows tourists to enjoy relaxing by the sea while also experiencing fun activities and exploring colorful local culture.
In particular, Phan Thiet, Nha Trang, Quy Nhon, and Vung Tau remain "bright spots" on the summer tourism map. These destinations score points thanks to the balance between traditional resort values and the ability to meet the needs of customers for authentic experiences.
Meanwhile, Phu Quoc continues to maintain its position as a growth "star" thanks to the unique advantage of its rapidly developing air network. Easy access by air has made the island an ideal destination for those seeking a perfect summer vacation, even if only for a short period.
The trend of short-term travel in the summer of 2026 is proof of the increasingly high expectations of tourists. Vietnamese people today are not just traveling for simple relaxation; they are seeking emotional value and more memorable and enriching summer experiences.
The key to retaining customers lies in localities and tourism service providers promptly grasping this trend, investing in connectivity infrastructure, and diversifying products. With a proactive approach and convenient travel, summer 2026 promises to be a milestone, affirming the vibrant vitality of Vietnam's tourism industry in the new era.
Even short trips, if properly planned in terms of experience, will undoubtedly bring immense spiritual value, helping travelers recharge for the next leg of their journey.
