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Accordingly, Vietnam currently ranks 11th in the world (in the group with growth rates ranging from 10% to 25%). The top countries also include: Italy, Spain, Greece, Portugal, Croatia, the United States, France, Canada, the Netherlands, and the Philippines.
Only Vietnam and the Philippines are countries in Southeast Asia that are in the top group in the world. Other countries in the region are far behind: Thailand (24), Singapore (33), Indonesia (44), Malaysia (45).
The foreign markets that search the most for information about Vietnamese tourism include: the US, Japan, Australia, Singapore, India, Thailand, France, Germany, the UK, and South Korea.
In the first four months of 2023, Vietnam welcomed nearly 3.7 million international visitors, surpassing the total for 2022 and reaching nearly 50% of the 2023 annual target. With these positive results and the continuing upward trend in demand, the international tourism market still has significant room for strong growth in 2023, especially during the peak season in the final months of the year.
Ninh Binh (Photo: TITC)
Among the leading markets, South Korea will remain the largest source market for Vietnamese tourism. With the two countries having upgraded their comprehensive strategic partnership and the signing of a Memorandum of Understanding for cooperation between the two national tourism agencies for the period 2023-2024, the number of South Korean tourists visiting Vietnam is expected to continue to increase in the coming time.
China, currently in third place, is expected to recover faster than other markets due to its large market size and increasing demand after the reopening of international tourism. The Chinese tourist market is projected to recover more quickly from the summer of 2023 and see a strong surge in October (the Golden Week during the long National Day holiday) and the final months of the year.
The Australian and Indian markets are seeing increased visitor numbers to Vietnam with the recent launch of direct flights connecting major cities between Vietnam Airlines and Vietjet. In Southeast Asia, the Thai and Cambodian markets are recovering well, reaching pre-Covid-19 levels, and are projected to continue their growth momentum, benefiting from their proximity to Vietnam.
