Accordingly, Vietnam is currently ranked 11th in the world (in the group with growth rates from 10% to 25%). The top countries also include: Italy, Spain, Greece, Portugal, Croatia, the US, France, Canada, the Netherlands, and the Philippines.
Only Vietnam and the Philippines are Southeast Asian countries in the top group in the world. Other countries in the region are quite far behind: Thailand (24), Singapore (33), Indonesia (44), Malaysia (45).
The foreign markets that search the most for Vietnam tourism include: America, Japan, Australia, Singapore, India, Thailand, France, Germany, England, and South Korea.
In the first four months of 2023, Vietnam welcomed nearly 3.7 million international visitors, exceeding the figure for the whole year of 2022, reaching nearly 50% of the 2023 plan target. With positive results as well as the trend of continued increasing demand, the international tourism market still has a lot of room for strong growth in 2023, especially during the peak season in the last months of the year.
Ninh Binh (Photo: TITC)
Among the leading markets, South Korea will still be the largest market for Vietnamese tourism. In the context of the two countries upgrading their comprehensive strategic partnership, the two countries' General Departments of Tourism have signed a Memorandum of Understanding on cooperation for the 2023-2024 period, the number of South Korean tourists to Vietnam will continue to increase in the coming time.
China, which is in third place, will recover faster than other markets due to its large market size and increasing demand after the country reopens international tourism. The Chinese tourist market is expected to recover faster from the summer of 2023 and increase sharply in October (Golden Week, the long National Day holiday) and the last months of this year.
The Australian and Indian markets have the opportunity to increase the number of visitors to Vietnam as Vietnam Airlines and Vietjet have just opened direct flights connecting major cities between the two sides. In Southeast Asia, the Thai and Cambodian markets are recovering well, equivalent to the time before the Covid-19 pandemic, and are expected to continue to maintain growth momentum with the advantage of being markets close to Vietnam.
