Vietnam has the fastest-growing number of travel searches on Google in the world.

This analysis also indicates that the highest volume of searches for tourism in Vietnam comes from the following countries: the United States, Australia, Russia, France, Germany, Japan, Singapore, Canada, India, and the United Kingdom.

Besides that, Ho Chi Minh City is the most popular destination for domestic tourists, followed by Hanoi, Da Lat, Phu Quoc, Nha Trang, Vung Tau, Phan Thiet, Da Nang, Vinh, and Hue.

According to the Tourism Center (Vietnam National Administration of Tourism), the main driver behind Vietnam's world-leading growth rate is the demand for air travel, with a 19% increase in December 2021, rising to 133% in early February and peaking at 557% on February 8th. Searches for accommodation in Vietnam also increased significantly, reaching 228% on February 1st and peaking at 426% on February 3rd. These figures are compared to the same period in 2021.

The strong growth in international search demand for Vietnamese aviation and tourism is considered a positive sign as Vietnam's tourism sector prepares for a full reopening on March 15th. Currently, Vietnam is implementing phase 2 of its pilot program for welcoming international tourists, with participating localities receiving 9,500 visitors.

According to data from Google Destination Insights, countries following Vietnam with rapidly increasing travel searches include Chile with a 50-75% increase; New Zealand, Sri Lanka, Bulgaria, and Croatia with a 25-50% increase. Overall global travel search demand also increased by 56% compared to the same period last year.

An synthesis