On March 5, Mr. Phan Ngoc Tho - Chairman of the People's Committee of Thua Thien - Hue province issued an official dispatch directing the Hue Monuments Conservation Center to exempt 100% of entrance fees for women wearing Ao Dai to visit relic sites for 3 days. The implementation period is from March 7 to March 9.
Previously, the Chairman of the People's Committee of Thua Thien - Hue province sent an open letter to schools in the province about responding to the campaign to wear traditional ao dai.
The purpose of the campaign is to honor the cultural identity and traditional beauty of the Vietnamese ao dai, to honor the graceful and gentle beauty of women in the ancient capital and to create beauty in office culture.
The People's Committee of Thua Thien - Hue province has issued a regulation requiring all female cadres, civil servants and public employees of administrative agencies and public service units in the province to wear traditional Ao Dai every Monday from September 2018.
This policy, according to the People's Committee of Thua Thien Hue province, is to show respect for the beauty of women, as well as to celebrate International Women's Day on March 8; at the same time, express the hope of bringing the image of the traditional ao dai back to its golden age.
It is known that, according to the proposal of the Department of Science and Technology, the Chairman of the Provincial People's Committee also agreed to organize a provincial-level scientific conference with the theme "Promoting Hue cultural values in building the Hue Ao Dai brand" in mid-March 2019 in Hue city.
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