On October 11, Mr. Phan Ngoc Tho, Chairman of the People's Committee of Thua Thien Hue province, signed Official Dispatch No. 7450/UBND-GD to the Hue Monuments Conservation Center, requesting the Center to waive entrance fees to the complex of monuments on October 20 for Vietnamese and international female tourists wearing traditional ao dai. The dispatch also directed that the notice must be widely publicized for officials, people and tourists to know and participate.
Tourists wearing Ao Dai visit Hue Imperial City
Previously, on International Women's Day (March 8), Thua Thien Hue province also exempted entrance fees to historical sites from March 7 to March 9 for women wearing traditional ao dai. This program created a good effect, receiving support from many people and tourists.
More and more tourists wearing traditional ao dai come to visit the Hue Imperial Citadel.
Since September 2018, the province has required all female officials, civil servants and public employees of administrative agencies and public service units in the area to wear Ao Dai every Monday. This is an activity to honor the cultural identity and traditional beauty of the Vietnamese Ao Dai; to honor the grace and gentleness of women in the ancient capital and to create beauty in office culture.
Mr. Tho also wrote a letter calling on students and teachers of local schools to wear Ao Dai two to three days a week when going to school. According to him, by actively participating in this campaign, the image of Hue Ao Dai will have the opportunity to return to its "golden age", contributing to making Hue more beautiful in the eyes of friends and tourists.
According to statistics from the Department of Tourism of Thua Thien Hue province, since the beginning of the year, Hue has welcomed more than 3.4 million visitors, including more than 1.4 million international visitors, an increase of 8.7% compared to 2018. The province's tourism revenue has so far reached more than VND3,299 billion, an increase of 9% over the same period last year.
