Minh Minh Estyle launches Love Story Ao Dai collection

Minh Minh - A traditional ao dai brand with a history of 20 years of formation and development. As a person who is always passionate and devoted to the national ao dai, designer Hai Yen always strives to create ao dai designs that harmonize traditional and modern elements. Over the past ten years, the chain of stores under the Minh Minh ao dai brand has become a trusted address for many customers in the capital.

In addition to changes in details, materials, or functions... but still using the same designs that mothers and grandmothers used to wear, designer Hai Yen also brings ao dai designs that reflect a civilized, fashionable and noble lifestyle. With skillful tailoring techniques, diverse and creative designs, and material selection, Minh Minh ao dai has created its own unique mark that is hard to be confused with. That is why Minh Minh's designs are associated with many generations in each family of Hanoi people.

On the occasion of participating in the exhibition "Dream Wedding", Minh Minh launched the Ao Dai collection called Love Story with hundreds of delicate, luxurious and classy designs that highlight the soft, feminine and modern beauty of Vietnamese women.

Sharing about the Love Story collection, designer Hai Yen said, “All of the ideas that President Bui Thi Thanh Huong wanted were understood and implemented by me and my colleagues. The designs still retain the national spirit through the materials, styles and patterns painted on the shirts, but are innovated to suit modern life. Love Story with its diversity in design, color, material... is gentle in daily life, luxurious and noble in holidays and different for beauty contests.”

Love Story is an emotional story about designer Minh Minh's love for the ao dai. With more than 20 years in the profession, attached to every needle, thread, and fabric... it can be said that each ao dai is the breath, the life of designer Minh Thu. Especially in 2017, Rose Queen Bui Thi Thanh Huong worked with Minh Minh in the role of Chairman of the Board of Directors, she once again wished to preserve the traditional beauty but add personality, modernity, and fashion to each ao dai.

Love Story is inspired by the love of the beautiful natural beauty of Vietnam, from the charm of Hanoi girls. On soft silk material, accented with elaborate design details drawn and embroidered by hand with the passion of craftsmen, the designs have captivated viewers with their beauty that is so close, familiar but extremely fashionable, modern... suitable for outings, parties, friends' reunions and wedding ceremonies.

Besides, Love Story is also inspired by sunflowers. On the main yellow background, the highlight is the bright sunflowers showing off their colors to honor the beauty of Vietnamese women who always shine with a beautiful soul and heart. These designs are also the ideal choice for dynamic and individual girls.

In particular, Love Story is also inspired by the old streets of Hanoi with the desire to preserve the ancient, rustic, but very close and sacred beauty. These designs are the choice of many businessmen, overseas Vietnamese, grandmothers, mothers... who always have full love for the beloved capital.

Minh Minh Estyle's Love Story for the first time also received the participation of a "huge" cast of models such as successful businesswoman Vu Thuy Nga, Rose Queen Bui Thi Thanh Huong, The New Face Champion Anh Thu and many businesswomen and Venus models. The successful show left a deep impression on guests with Minh Minh Estyle's perfect designs. And more than that, through nearly 100 designs, Minh Minh Estyle wants to send a message of love for the homeland, the country, and the traditional beauty of the ao dai so that we can preserve and promote them together. Minh Minh Estyle with its dedicated designs will continue to accompany the beauty of Vietnamese women.

Minh Minh Estyle Ao Dai

• 95 Xa Dan – Dong Da – Hanoi
• Website: http://minhminhaodai.com/
• Mobile: 097 666 1916 - 043 200 4096

The Thanh