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According to data fromGlobal DataInternational departures will reach 68% of global travel by 2022. This figure is higher than pre-Covid-19 travel levels. Furthermore, by 2023 and 2024, the number of international departures will increase to 82% and 97%, respectively. By 2025, this number will continue to rise to 101%, reaching approximately 1.5 billion international trips.
Hannah Free, a travel analyst at Global Data, believes that the North American market currently has the greatest tourism potential in the world.
"International travel from North America showed improvement in 2021, with international departures increasing by 15% year-over-year. The U.S. rose to become the world's largest outbound travel market in 2021," said Hannah Free.
The North American market is currently the region with the most tourism potential in the world.
Hannah Free predicts that outbound travel from North America will reach 69% of 2019 levels. By 2024, this number will increase to 102%, before other regions fully recover.
Furthermore, Europe's tourism recovery rate is on par with that of the Americas. In 2022, outbound tourism is expected to reach 69% of the 2019 figure.
"As travel confidence is rebuilt, the intra-European market is expected to benefit, driven by a preference for shorter trips," Hannah Free shared.
However, the recovery of the tourism industry will be affected by many other factors. Hannah Free analyzes that the tourism industry faces inflation, rising living costs, and the war in Ukraine.
"By 2025, outbound travel is expected to reach 98% of 2019 levels. Geographically, the war has not yet spread beyond Ukraine's borders. However, Russia was the fifth-largest outbound travel market in the world in 2019, while Ukraine was the twelfth-largest. In the future, restricted outbound travel from these countries will hinder the overall recovery of European tourism," said Hannah Free.
The Asia-Pacific region will lag behind Europe and North America. It is projected that by 2022, departures from the region will only reach 67% of 2019 levels due to the slower pace of lifting travel restrictions within the region. This is especially true for China, the largest outbound tourism market in the region.
The Asian region is lagging behind in the international tourism industry.
“Now, people’s travel demands will be different. Consumers are more likely to pursue authentic experiences, demand personalized travel services, a blend of business and leisure travel, and be more conscious of their overall environmental impact. There is still a long way to go to reach a normal state. However, the potential for a full recovery by 2025 at the latest is a good reason for the travel and tourism industry to be optimistic about the future,” Hannah Free told the newspaper.Travel Pulse.
