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The tower is not only located in the heart of the city's bustling economic and entertainment center but also symbolizes the prosperity of the South. On the highest floors of Bitexco, the Ô by L'OFFICIEL 2024 exhibition opens up a new world, more magnificent and glorious than ever before.
2024 marks the return of L'OFFICIEL Vietnam with an exhibition space realized from the dreams of the production team after months of hard work. This is a place where fashion, art, and technology intersect, offering a creative perspective on humanity's journey from darkness to light. The exhibition is an opportunity to inspire reflection, inviting people to seek hope for themselves. The space will lead viewers into a post-apocalyptic world – where past and present intertwine in an unceasing pursuit of hope. All of this creates an enchanting space: desolate yet radiant.
The exhibition is an opportunity to inspire reflection and invite people to seek hope for themselves.
Based on unique artistic practices, the exhibition space at Ô EXHIBITION 2024 is divided into three chapters, telling the story of humanity's journey from decline to rebirth. This journey is built upon the personal experiences of designers, artists, and the stories of ambassadors accompanying the event. Each space plays a distinct role in conveying emotions, from tranquility to intensity, and finally, a sense of transformation and hope.
Ambassador for the 2024 Exhibition Hurryking made a prominent appearance at the event.
Each space plays a unique role in conveying emotions, from tranquility to intensity and finally to the transformative feeling of Hope.
Chapter 1: Echoes of Humanity
As the elevator ascends to the 58th floor, from the very first moments, the most striking sensation is undoubtedly the momentary feeling of awe as one begins to detach oneself from the hustle and bustle of the city and enter a new space. Here, in Chapter 1 of the exhibition, viewers will see a post-apocalyptic vision at the end of the Anthropocene epoch, where humanity has disappeared but the materials they created still exist.
In this space, visitors will be able to admire works that recreate the ruins left behind by humanity around the world. From designs by T-REDX, KIMTR, LATUI Atelier, sculptures by Richard Streitmatter-Tran and Giang Le, oil paintings by Martin Constable, installations by Le Vien Phuong, to photographs by Duy Dang. Through each person's lens, you will experience a blend that quickly draws you into the visual spectacles that await you.
In Chapter 1 of the exhibition, viewers will see a post-apocalyptic vision at the end of the Anthropocene epoch, where humanity has disappeared but the materials they created still exist.
Chapter 2: Inheritance of the Machine
Chapter 2, *Inheritance of the Machine*, on the 59th floor, explores the tension between humans and artificial intelligence. Viewers will admire surreal bodies, intelligent machines, and digital outfits from aeaeatelier, Lim Feng, Chung Thanh Phong, and works by Giang.it, Tung Monkey, Lim Kok Yoong, Fustic.Studio, and Jason Ebeyer. Fashion photographs are from photographers Cee Chann and Nguyen Anh Hao. Always highlighting the crucial intersection between Fashion and Art, the exhibition serves as a testament to the symbiotic relationship between the two fields, showing how they seamlessly intertwine to create compelling stories. Each design presented at "Ô Exhibition 2024" is meticulously crafted to showcase the connection between clothing and art in unique ways.
Chapter 2, *Inheritance of the Machine*, on floor 59, explores the tension between humans and artificial intelligence.
Also in Chapter 2, viewers will see Voidis, inspired by life and nothingness. Fustic.Studio used photogrammetry technology to collect data from a tree, then combined it with digital generative technology. Upon entering the space of the artwork, viewers will feel a sense of lightness, as if life is flowing silently and naturally in harmony with the uncertainty of nothingness. Within the exhibition space, the sounds and images from the artwork create a multi-dimensional connection with the viewer, evoking fresh reflections on the possibility of existence and rebirth of life even in the most empty spaces.
Chapter 3: Rebirth & Renewal
Finally, on the 61st floor, Chapter 3, Rebirth & Renewal, offers an optimistic perspective, emphasizing humanity's resilience even in the most difficult circumstances. Here, the highlight is a statue inspired by Ambassador Vo Hoang Yen, a symbol of hope as she embarks on the sacred journey of motherhood. The artwork is seen as a beacon of hope and fortitude, a "monument" in the modeling world.
Alongside that is "Memos to Make Sense of Us," a creative collaboration between Behalf Studio and L'OFFICIEL Vietnam. The artwork acts as a mailbox conveying a message to the future, emphasizing the spirit of "Hope." The spherical design, like an egg, symbolizes a new entity being nurtured, waiting for the day to blossom.
"Memos to Make Sense of Us"
Chapter 3, Rebirth & Renewal, offers an optimistic perspective, highlighting humanity's resilience even in the most challenging circumstances.
In addition, the exhibition also features many prominent artists such as Phan Huy, Voth, Yohei Yama, and photographers De Vu and Minh Wuan Nguyen. Notably, the 61st floor will showcase the 5 best works currently in the final round of the "U PHOTOGRAPHY CONTEST 2024" with the theme "Wings of Desire". Visitors can use the vouchers received at the check-in counter to vote for their favorite work. This year's prize is up to 400 million VND, along with a full scholarship at Istituto Marangoni London (UK) – one of the world's top 10 fashion schools.
Visitors can use the vouchers they received at the check-in counter to vote for their favorite artwork.
L'OFFICIEL Vietnam hopes that the exhibition will become a space for each person to explore and contemplate their personal thoughts, thereby freely discovering and finding their own destination.
“After four years, 'O Hope' is the first exhibition divided into four spaces, each representing a different approach to expressing hope. Alex stood on the 53rd floor to engage with everyone in discussing the concept of hope, and hopes that by the time we reach the 61st floor with the theme 'Rebirth and Renewal,' each person will have their own reflections on hope and be free to explore their inner journey of finding hope,” concluded Art Director Alex Fox.
