The tower is not only located in the bustling economic and entertainment center of the city but also a symbol of the prosperity of the South. On the highest floors of Bitexco, the O by L'OFFICIEL 2024 exhibition opens up a new world, more splendid and splendid than ever.
2024 marks the return of L'OFFICIEL Vietnam with an exhibition space that is a dream come true from the production team after many months of hard work. This is where fashion, art and technology intersect, bringing a creative perspective on humanity's journey from darkness to light. The exhibition is an opportunity to provoke reflection, inviting people to find hope for themselves. The space here will lead viewers into a post-apocalyptic world - where the past and present blend in the constant search for hope. All create an enchanting space: devastated but full of brilliance.
The exhibition is an opportunity to provoke reflection, inviting people to seek hope for themselves.
Based on distinct artistic practices, the exhibition space at Ô EXHIBITION 2024 is divided into 3 chapters, telling the journey from decline to rebirth of humanity. This journey is built from the personal experiences of designers, artists, and the stories of the ambassadors accompanying the event. Each space has a unique role in conveying emotions, from quiet to intense and finally the transforming feeling of Hope.
Ambassador of the 2024 Exhibition Hurrykng made a prominent appearance at the event
Each space plays a unique role in conveying emotions, from quiet to intense and finally to the shifting sense of Hope.
Chapter 1: Echoes of Humanity
The elevator goes up to the 58th floor, from the first minutes, the most obvious thing we notice is the momentary feeling of being overwhelmed when we begin to separate from the noise of the city to enter a new space. Here, in Chapter 1 of the exhibition, viewers will see a post-apocalyptic vision at the end of the Anthropocene, where humans have disappeared but the materials they created still exist.
In that space, everyone will be able to admire the works simulating the ruins that humans left in the world. From the designs of the brands T-REDX, KIMTR, LATUI Atelier and the sculptures of Richard Streitmatter-Tran and Giang Le, the oil paintings of Martin Constable, the installations of Le Vien Phuong to the photos of photographer Duy Dang. Through each person's lens, you will receive the blend to quickly fall into the visual paintings that continue to await.
In Chapter 1 of the exhibition, viewers will see a post-apocalyptic vision at the end of the Anthropocene, where humans have disappeared but the materials they created still exist.
Chapter 2: Inheritance of the Machine
Step into Chapter 2, Inheritance of the Machine, on the 59th floor, exploring the tension between humans and artificial intelligence. Viewers will be treated to surreal bodies, intelligent machines, and digital clothing by aeaeatelier, Lim Feng, Chung Thanh Phong, along with works by Giang.it, Tung Monkey, Lim Kok Yoong, Fustic.Studio, and Jason Ebeyer. Fashion photography comes from photographers Cee Chann and Nguyen Anh Hao. Always highlighting the important intersection between Fashion and Art, the exhibition serves as a testament to the symbiotic relationship between the two fields, showing how they seamlessly intertwine to create compelling stories. Each design presented at "O Exhibition 2024" is carefully crafted to express the connection between clothing and art in its own unique way.
Chapter 2 Inheritance of the Machine, on level 59, explores the tension between humans and artificial intelligence
Also in chapter 2, viewers will see voidis inspired by life and the void. Fustic.Studio used photogrammetry technology to collect data from a tree, then combined with digital biotechnology. When entering the space of the work, viewers will have a gentle feeling, as if life flows quietly and naturally in harmony with the indefiniteness of the void. In the exhibition space, the sounds and images from the work create a multidimensional connection with the audience, evoking new thoughts about the ability to exist and regenerate life even in the emptiest spaces.
Chapter 3: Rebirth & Renewal
Finally, on the 61st floor, chapter 3 Rebirth & Renewal offers an optimistic perspective, emphasizing the resilience of humanity even in the most difficult circumstances. Here, the highlight is a statue inspired by Ambassador Vo Hoang Yen, a symbol of hope as she embarks on the sacred journey of motherhood. The work is seen as a beacon of hope and resilience, like a "monument" of the modeling industry.
Next to it is "Memos to Make Sense of Us", a creative collaboration between Behalf Studio and L'OFFICIEL Vietnam. The work is like a mailbox sending a message to the future, to promote the spirit of "Hope". The round, egg-like design symbolizes a new entity being nurtured, waiting to bloom.
"Memos to Make Sense of Us"
Chapter 3 Rebirth & Renewal offers an optimistic perspective, emphasizing humanity's resilience even in the most difficult circumstances.
In addition, the exhibition also brings together many outstanding artists such as Phan Huy, Voth, Yohei Yama, and photographers De Vu and Minh Wuan Nguyen. In particular, the 61st floor is also the place to display the 5 best works participating in the final round of the "Ô PHOTOGRAPHY CONTEST 2024" with the theme "Wings of Desire". Visitors can use the coupons received at the check-in counter to vote for their favorite work. This year's prize is up to 400 million VND and a full scholarship at Istituto Marangoni London (UK) - one of the 10 most prestigious fashion schools in the world.
Visitors can use the coupon received at the check-in counter to vote for their favorite work.
L'OFFICIEL Vietnam hopes that the exhibition will become a space for each person to search for and contemplate their personal thoughts, thereby freely exploring and finding their own destination.
“After 4 years, O Hope is the first exhibition divided into 4 spaces with 4 ways to implement hope. Alex stood on the 53rd floor to raise the issue of Hope with everyone, and hopes that when coming to the 61st floor with the theme 'Rebirth and Renewal', each person will have their own thoughts about Hope, and can freely explore the journey to find hope within”, Artistic Director Alex Fox concluded.
