Ray-Ban and Facebook introduce "glasses of the future"

15/09/2021

A pair of Ray-Ban's luxury glasses, but can help the wearer take photos, record videos, listen to music, receive calls... With a price of only 8 million VND, Facebook CEO Mark Zuckerberg affirmed that these sunglasses are the first step in the effort to create "eyeglasses of the future".

Following in the footsteps of Google, Amazon, SnapChat, and Lenovo, Facebook is the latest company to enter the smart glasses space. On September 9, Facebook and the iconic eyewear brand Ray-Ban unveiled a new smart glasses called Ray-Ban Stories, in an effort to target a market of the future. Fabio Borsoi, global head of research and design at EssilorLuxottica, Ray-Ban's parent company, said they redesigned the 1952 Wayfarer sunglasses and applied some new technology to create these smart glasses. EssilorLuxottica also produces eyewear for high-end fashion brands Burberry, Chanel, Prada, and Versace.

With Ray-Ban Stories sunglasses, Facebook CEO Mark Zuckerberg claims the sunglasses are the first step in his efforts to create glasses of the future, a major contribution to documenting the real world with data or graphics on the Internet.

Nguyên mẫu thiết kế của kính thông minh Ray-Ban Stories - Ảnh: Courtesy of Ray-Ban

Ray-Ban Stories smart glasses design prototype - Photo: Courtesy of Ray-Ban

Thiết kế cuối cùng của kính thông minh Ray-Ban Stories - Ảnh: Tài khoản Twitter của Facebook

Final design of Ray-Ban Stories smart glasses - Photo: Facebook Twitter account

Ray-Ban Stories look almost identical to the brand's usual fashion glasses, but if you look closely, you'll see two small 5MP dual cameras on either side of the lenses. The wearer simply presses a button and the glasses start recording everything they see. If they can't press the button, they can use the voice command "Facebook, take a picture" (Hey Facebook, take a photo) to start recording. A white flash will appear on the front of the glasses when the camera is used, alerting people that they may be in the lens. The footage is from a first-person perspective, so anyone watching the recorded video can see the world through the wearer's eyes.

Ảnh: Internet

Photo: Internet

After recording the video, users need to open an accompanying application called Facebook View on the phone to edit and share the video via Facebook, Instagram, TikTok, WhatsApp or any other social networking site. This smart glass also integrates Bluetooth mode and a navigation speaker system, the wearer can listen to music audio files or connect to calls without any other additional devices.

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Shoppers can choose Ray-Ban Stories in sunglasses or clear lens designs, with frames in popular Ray-Ban styles such as Wayfarer, Round, and Meteor. In addition, the glasses come in different lens options, meeting the needs of those who need prescription glasses.

Starting at $299, Ray-Ban Stories are available in the US, Canada, UK, Italy, Ireland and Australia on Ray-Ban's website and in select retail stores.

Ảnh: Internet

Photo: Internet

Most previous attempts to make smart glasses mainstream have failed or stalled. Google discontinued its Google Glass smart glasses in early 2015, just two years after their launch; Snapchat also launched its Spectacles, a pair of fashionable camera-equipped glasses, but their high price point made them less successful.

There are also similar integrated products on the market, such as Apple's Apple Watch, Facebook's virtual reality-connected smart watch, or Xiaomi, Samsung, Fitbit's health-tracking bracelets, but most of them are purely technological. In contrast, Ray-Ban Stories smart sunglasses are one of the pioneering accessories that are more fashion-forward than technologically-driven.

For the fashion industry, this opens up new potential for content creation, whether it's a fashion editor recording a show without having to look at a phone screen, or a content creator being able to work through a device that no longer requires a controller.

Ảnh: Internet

Photo: Internet

And, does this luxury accessory remind you of the "spy" glasses that can scan DNA and infiltrate computer systems in the movieThree female detectives(Totally Spies!)Yes, perhaps people are gradually realizing dreams that seem to only exist in movies.

Ba nữ thám tử và chiếc kính điệp viên - Ảnh: Internet

Three female detectives and spy glasses - Photo: Internet

An Source: Synthesis
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