Lay's potato snacks launch in Vietnam.

The Lay's brand launch event brought together a star-studded lineup: JustaTee, Phuong Ly, Tien Tien, Lynk Lee, violinist Gillian, and especially the internationally renowned DJ MaRLo – #88 in the Top DJ Mag100. In addition, the event was enthusiastically attended by numerous guest artists such as runner-up Hoang Oanh, Duc Phuc, Jun Vu, Chi Pu, Ngo Kien Huy, Thien Minh, Ha Truc,… along with over 3,000 VIP guests, partners, and loyal customers.

Từ trái qua phải: Duy Khánh, Jun Vũ, Hoàng Oanh trong sự kiện ra mắt Lay's — From left to right: Duy Khánh, Jun Vũ, and Hoàng Oanh at the Lay's launch event.

Chi Pu và Ngô Kiến Huy — Chi Pu and Ngo Kien Huy playfully enjoy a pack of Lay's potato chips.

Đức Phúc chọn túi khoai tây Lay's tông xuyệt tông với trang phục — Duc Phuc chose a Lay's potato chip bag that matched his outfit.

In Vietnam, Lay's Potato Snacks will introduce six delicious flavors to consumers: Classic Natural Potato, Cheddar Cheese, Manhattan Steak, Brazilian BBQ Ribs, Sour Cream & Onion, and Nori Seaweed. Each slice of Lay's Potato Snack boasts superior quality thanks to a modern production process adhering to the global standards of PepsiCo, from harvesting to processing, ensuring consistent product quality across all countries worldwide.

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Khán giả hoà mình vào các màn trình diễn sôi động — The audience immersed themselves in the vibrant performances.

Lay's launch event was a vibrant and immersive experience from start to finish, with attendees enjoying a world-class laser light show for the first time. They also had the opportunity to discover over 40 unique Lay's flavors from around the world and experience the delicious combination of Lay's potato chips with pork rib porridge and burgers. In addition, the fantastical photo booths, providing opportunities for stunning pictures, were another highlight of the event.

Màn trình diễn laser ánh sáng kết hợp âm nhạc sôi động đến từ DJ MaRLo — A laser light show combined with energetic music from DJ MaRLo.

Lay's - the world's No. 1* potato snack - promises to continue "shaking the flavors of life," accompanying and inspiring Vietnamese youth to embrace global trends.

Additional information:

Lay's - The World's No. 1* Potato Snack is now officially available at supermarkets and convenience stores nationwide.

To learn more about Lay's, please visit:

- Fanpage:https://www.facebook.com/LaysVietnam/

Website:https://www.laysvietnam.com

*According to the 2017-2018 survey results of Euromonitor International Limited; packaged food; as defined by potato snacks, all retail channels, retail sales.