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Thailand is renowned for its ancient temples, beautiful beaches, unique cuisine, and friendly people. Furthermore, the country boasts a modern airport, hotels, and restaurants, catering to the needs of travelers from around the world. Its advantageous geographical location in the heart of Southeast Asia also provides easy access to major tourism markets such as China, India, and ASEAN.
The Thai government is implementing various policies to attract international tourists, such as visa exemptions for visitors from many countries and developing new types of tourism such as ecotourism and MICE tourism (meetings, conferences, exhibitions, and events).
In the last six months of this year, Thailand is planning to upgrade 55 second-tier tourist destinations to boost the economy and position the country as a leading global tourism hub.
Thailand is implementing a program to upgrade 55 second-tier tourist destinations within the last six months of this year, aiming to boost the economy and transform the country into a leading global tourism hub. The 55 selected destinations for upgrading are scattered throughout the country and include: cultural tourism destinations (historical sites, temples, traditional craft villages, etc.); ecotourism destinations (national parks, nature reserves, waterfalls, etc.); and coastal and island tourism destinations (beaches, islands, coral reefs, etc.).
Thailand has implemented various policies to attract international tourists.
This upgrade program is part of Thailand's tourism development strategy until 2030. The goal of this strategy is to attract 100 million international tourists and generate 3.5 trillion baht (approximately 100 billion USD) in tourism revenue.
The Thai government emphasizes the importance of connecting popular tourist destinations with other potential areas across the country. The goal is to spread the economic benefits of tourism to all regions, contributing to the realization of the "Lighting Up Thailand" vision.
This strategy focuses on developing transportation infrastructure, supporting local tourism businesses by providing financing, training, and marketing support to tourism businesses in potential areas. It also actively promotes Thai tourism internationally and attracts tourists to new destinations.
The government will support local businesses through tax incentives, training and skills development for tourism staff, improved safety standards, and the promotion of responsible and sustainable tourism. Emphasis will be placed on promoting tourism through social media and digital technologies.
Thailand's goal for 2030 is to become a global tourism hub.
The Tourism Authority of Thailand (TAT) is supporting the government's policy to promote Thailand as a Tourism Hub, showcasing the country as a year-round destination. Secondary local tourism products will be upgraded into new destinations by connecting tourism routes from major cities to second-tier provinces and cities. Thailand aims to become a hub for world-class entertainment events through this hub, elevating local traditional festivals to an international level.
The Thai Prime Minister emphasized that Thailand's strategic geographical location, surrounded by approximately 280 million people from neighboring countries, is a major advantage that helps the country develop its tourism industry sustainably and effectively. With its diverse culture, scenic landscapes, and unique characteristics, Thailand can attract tourists from all over the world.
Furthermore, the Prime Minister emphasized that Thailand's determination to become a Tourism Hub is not only a national goal but also a commitment to the international community. Thailand aims to enhance its image and become an ideal destination for international tourists, with the goal of developing international entertainment events and strengthening traditional festivals to attract the interest and participation of tourists worldwide.
In addition, the Thai government is planning to nominate several localities for the UNESCO World Heritage Site designation.
