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Iwashita Young Ginger Museum(Iwashita New Ginger) Built by Iwashita no Shinshoga Company, it is a small area located in Tochigi Prefecture and is inspired by young ginger.(or in Japanese it is calledShinshoga).According to the company, they discovered a type of ginger in Taiwan, brought it back to Japan for cultivation, and reaped high profits. This business success inspired the company to pursue this unique idea.
Japanese ginger can be used in a variety of dishes.
Now, you can see ginger in a whole new way with countless adorable pastel pink "ginger roots." According to the museum's introduction, this is where you can experience the "happiness of Iwashita's young ginger" through exhibition rooms, sightseeing areas, and various dishes made with ginger as the main ingredient.
The temple where the Ginger God resides is absolutely adorable.
The cafe area is a favorite spot for many tourists, as it's perfect for taking photos, choosing souvenirs, and trying unusual treats like ginger ice cream, ginger beer, ginger white chocolate, ginger fries, and many more.
All attractions and exhibits will be decorated differently each season, especially the fun ginger-inspired toys – from glow sticks and keychains to plush toys. Furthermore, the museum also has a wealth of information on the ginger farming industry, giving visitors a comprehensive understanding of the sector.
Unlike other manufacturers, Iwashita has actively marketed its food line by leveraging social media, which has propelled them to a leading position in the Japanese pickled ginger market. Created with product marketing in mind, there is no entrance fee to the museum. However, you are welcome to purchase the products on display inside.
Additional information:
Iwashita Young Ginger Museum
Opening hours: 10:00 AM - 6:00 PM daily; Cafe: 11:00 AM - 6:00 PM (The entire museum is closed on Tuesdays and New Year's Day)
Address: 1-25 Honchō, Tochigi, 328-0034
Tickets: Free entry
Website:https://shinshoga-museum.com/
